Author / Richard Lloyd-Williams

Richard is MD + Business Director at Flavor.
He has been an Experiential specialist for over 15 years, and has spearheaded the development in measurement + insight within the sector.

    Loading posts...

  • One Thousand Days of Tasting; How to Market to Children Effectively with Product Sampling

    One Thousand Days of Tasting Healthy eating is particularly topical at the moment – with Covid19 potentially having less of an impact on healthier people who exercise regularly. Varying ‘schemes’ have been encouraged over the last few years to reduce sugar intake and encourage your fruit and veg uptake of 5-a-day. With traffic lighted foods…

    October 8, 2020
  • Karma Bites

    How Integrated Sampling Campaigns Can Drive Product Awareness and Brand Perception

    A SNEAK PEAK AT THE LATEST ARTICLE WRITTEN ABOUT FLAVOR SAMPLING AND THE POWER OF INTEGRATED SAMPLING… For the full article click here https://pure-npd.co.uk/articles/how-integrated-sampling-campaigns-can-drive-product-awareness-and-brand-perception The Scenario Karma Bites are a popped lotus seed snack positioned to be a luxurious treat and a healthy alternative to popcorn. In early 2020, the company, run by Ashwin Ahuja,…

    September 25, 2020

  • SUBSCRIPTION SAMPLING GAINS COMPETITIVE LEAD IN E-COMMERCE SAMPLING

    A Growing Market The changing world of E-commerce sampling is expanding to cater to a swell of online shoppers. Online giant Amazon this week announced their re-starting of their product sampling campaign in Italy. Consumers can trial free samples from various brands without the obligation of having to purchase or review the product. As more…

    September 17, 2020

  • Is Partnership Sampling the Best Marketing Channel for Healthy Kids’ Brands?

    The healthy snack market is always aiming to gain a crucial lead in engaging a younger target audience; specifically children.  Marketing to a younger audience can be a powerful tool in influencing a child’s eating habits, particularly relevant at the moment as the Government continues to encourage healthy eating amidst Covid19. During childhood, food preferences…

    August 26, 2020

  • The Explosion of the Energy Bar Market

    10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge in popularity and consumers were unsure of its positive benefits, if any. Nowadays, the global nutritional bar market is on an upward trajectory with profits.…

    July 31, 2020

  • Scouts + Flavor Announce Seasonal Sampling Partnership Collaboration

    The Scouts association + Flavor Sampling The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and  Camping initiatives. The program will work with both food and drink…

    July 24, 2020

  • At Home Sampling

    HOW TO SAMPLE WITHOUT CROWDS… Government regulations recently introduced in the U.K. have made it mandatory for facemasks to be worn in all stores for the foreseeable future. This delivers a blow to in-store sampling and leaves brands scrambling for the best ways to now engage with consumers through sampling techniques. All is not lost;…

    July 20, 2020

  • Consumer Data Influences Sampling in Changing Retail World

    Covid + Consumer Behaviour In late March, the retail world and how we shop was about to enter an unexpected seismic change with the introduction of lockdown measures. The physical act of walking to the shops for a browse or a Saturday afternoon spent shopping with friends ended abruptly with the temporary closure of thousands…

    July 20, 2020
  • Cosmetics Sampling

    Beauty Industry Faces Trial Challenges in a Post- Covid World

    Beauty and the Pandemic The way we shop, buy and indeed the way we now sample products has been changed indefinitely. As businesses and major retailers emerge from the global pandemic and try to adapt to a post Covid hangover, we look at how in-store product sampling is taking a heavy hit. The beauty industry…

    July 6, 2020
  • Healthy Food Product Sampling UK

    How Can Healthy Brands Break the Taste Barrier

    Cereal Offenders In a surprising report from this week’s Grocer Digital Edition, studies found that banishing sugary cereals to the top shelf has done little to sway consumers to buy healthier alternatives. Cereal can sometimes be the ‘Marmite’ of the breakfast world (alongside actual Marmite); either loved by people for its taste or derided by…

    July 6, 2020