Flavor of the Month

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  • Brand to hand or brand to home?

    What is the next evolution of Product Sampling? Sampling has long been established as one of the most effective ways of getting consumers to trust in the taste, usage and application of FMCG & Beauty products. Despite its obvious benefits though, in modern marketing, Brands often questioning its level of targeting & relevance as well…

  • Sampling_NPD_image

    5 Ways Sampling Can Make a Difference When Launching NPD

    Although not always considered as part of Experiential marketing, Sampling is a crucial element in the Experiential Spectrum. As part of an integrated approach, Sampling can be the most influential medium in delivering against KPI’s and providing impressive return on investment for NPD products when used effectively. Below are 5 reasons how effective sampling can…

  • Utilising smart sampling to minimise waste

    Waste from ill-conceived sampling campaigns isn’t just an environmental problem. From an audience perspective, campaign wastage can be the equivalent of paying for an ad for golf clubs in the middle of The X Factor Final. Done smartly, however, sampling to showcase a product and introduce it to a new audience remains a powerful tool.…

  • Experiential Marketing Strategy

    Effective Experiential Marketing campaigns deliver against brand KPI’s. From awareness & education through to brand perception, NPS & purchase behaviour; Experiential can be used as a tool to create a deeper level of engagement than traditional marketing mediums. This blog is going to take a look at how Experiential fits as part of an integrated…