Flavor of the Month

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  • Utilising smart sampling to minimise waste

    Waste from ill-conceived sampling campaigns isn’t just an environmental problem. From an audience perspective, campaign wastage can be the equivalent of paying for an ad for golf clubs in the middle of The X Factor Final. Done smartly, however, sampling to showcase a product and introduce it to a new audience remains a powerful tool.…

  • Experiential Marketing Strategy

    Effective Experiential Marketing campaigns deliver against brand KPI’s. From awareness & education through to brand perception, NPS & purchase behaviour; Experiential can be used as a tool to create a deeper level of engagement than traditional marketing mediums. This blog is going to take a look at how Experiential fits as part of an integrated…