Most brands know the value of consumers trying their products. If you know a product is great, why not let people find out first hand, and if they agree, this is a sure-fire way of building advocacy for your brand, grow your audience, and increasing sales. However, there are many ways to get your product into the hands of your consumers, and in a landscape that is constantly being affected by macro factors such as COVID and the current war in Ukraine, making sure you choose the right channel can determine the success of your sampling campaign…

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Here are 6 things to consider:

1. Targeting

Knowing your audience and understanding how to target them is crucial to the success of a campaign. Minimising audience wastage will ensure that you maximise the effectiveness of the campaign in targeting new potential customers and reduce the costs per sample. 

2. Relevance

Sampling isn’t just about delivering the maximum number of samples. There is a lot more involved to it, in maximising the success of your campaign. Fully understanding your campaign objectives is vital for calculating the potential success and ensuring your campaign is relevant to your audience. 

3. Engaging

Connecting with your audience correctly will help to define and build strong brand loyalty. Ensuring your brand mirrors the values of the targeted audience will also help to build on this, but remember, engaging with your audience at the right time and in the right way will really make your brand resonate with your audience and be fresh in their mind when the opportunity to purchase arises.

4. Impactful

Brand awareness and trial are at the heart of any sampling campaign, but whether your campaign is to launch a new product, or to utilise short-dated stock, each campaign needs its own objective to drive ROI and ensure your campaign has the right impact.

5. Measurable

Knowing if your sampling campaign was successful is crucial. After all, how can you measure the success & ROI without this? By including money off coupons with every sample or incentivising consumers to complete a follow-up survey, allows brands to capture valuable data metrics i.e. brand awareness, Net Promoter Scores and claimed purchase rates. By analysing this data, brands can tailor future campaigns and ensure they achieve maximum success.

6. Cost Effective

As per any marketing campaign, it’s all about getting the best bang for your buck and reaching the maximum number at the lowest cost per sample. Ensuring you use the correct sampling channel to reach your audience in the right way will reduce wastage and ensure that you are getting the most out of your budget.

“Flavor was built on the belief that as every brand’s audience, objectives, and needs are different, sampling campaigns should be able to be tailored better to work with the subtleties of these needs. 

Our integrated sampling model allows us to curate and hone the perfect mix of sampling channels for any type of brand or product, but for every campaign, we have a framework of 6 key considerations that we work through before designing the best possible campaign…”

If you’d like to see what sampling techniques Flavor can offer, check out our website: https://flavorsampling.com

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Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…

Email: [email protected]

Tel: 07977 148 784