In an industry that is traditionally all about face-to-face engagement, Flavor have tried to challenge traditional perceptions of what product sampling should be – by exploring every possible route for brands to get their products into the hands (and hearts) of eager consumers. With that in mind, it made sense that we mirrored that mind-set…
By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the free from section – to whole aisles in supermarkets across the country. These options range from plant-based and low-calorie offerings, through to low & no…
With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels that traditional product sampling cannot offer in the digital space, but how do you get your product or brand noticed in the digital jungle? One…
Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink industry, it holds even more weight! Having an award against your name certifies the quality of your product for consumers and distributors alike – offering…
Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, exclusives, territories, and Happy Clients! With 7 years of experience within the events and experiential sector, Lucy will join the Flavor Family as an Account Manager and will be involved in end-to-end management of small…
The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories. Attracting a broad spectrum of entrants from some of the UK’s largest FMCG suppliers to the most exciting start-ups, these awards are highly coveted, positioning winners as the best in the…
One of the best ways to connect and interact with consumers, build relationships and form memorable moments with them is through experiential marketing. It’s not as scary as it sounds, in fact it’s quite the opposite. It allows brands to create unique, immersive face-to-face experiences that encourage audiences to actively participate with a brand or…
