Sainsbury’s Future Brands Program; How to use it as a platform to stay on their shelves and drive rate of sale…
Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands benefiting from Sainsbury’s Future Brands initiative. Initially the brainchild of a team who wanted to capitalise on consumers appetite for different authentic products, it rolled…