Flavor of the Month

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  • One Thousand Days of Tasting; How to Market to Children Effectively with Product Sampling

    One Thousand Days of Tasting Healthy eating is particularly topical at the moment – with Covid19 potentially having less of an impact on healthier people who exercise regularly. Varying ‘schemes’ have been encouraged over the last few years to reduce sugar intake and encourage your fruit and veg uptake of 5-a-day. With traffic lighted foods…

  • Future Brands

    Sainsbury’s Future Brands Program; How to use it as a platform to stay on their shelves and drive rate of sale…

    Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands benefiting from Sainsbury’s Future Brands initiative. Initially the brainchild of a team who wanted to capitalise on consumers appetite for different authentic products, it rolled…

  • Product Sampling Agency

    Welcome to the Family

    November sees exciting changes at Flavor HQ, as Dan Manning joins the tight-knit team as Account Director. Dan is a seasoned addition to the team, having sat at the helm of large-scale sampling campaigns. With over 10 years strong experience in the experiential marketing world, Dan has been instrumental in orchestrating large-scale campaigns across Europe…

  • Product Sampling Adopts Well to Changing Landscape

    Product Sampling Adopts Well to Changing Landscape When a July survey (First Insight) found that 80% of women said they felt unsafe testing beauty products through product sampling instore, things seemed bleak for the sampling industry. Brands scrambled to adopt and provide innovative alternatives. It seemed almost certain social and virtual sampling would capitalise on…

  • Karma Bites

    How Integrated Sampling Campaigns Can Drive Product Awareness and Brand erception

    A SNEAK PEAK AT THE LATEST ARTICLE WRITTEN ABOUT FLAVOR SAMPLING AND THE POWER OF INTEGRATED SAMPLING… For the full article click here https://pure-npd.co.uk/articles/how-integrated-sampling-campaigns-can-drive-product-awareness-and-brand-perception The Scenario Karma Bites are a popped lotus seed snack positioned to be a luxurious treat and a healthy alternative to popcorn. In early 2020, the company, run by Ashwin Ahuja,…

  • SUBSCRIPTION SAMPLING GAINS COMPETITIVE LEAD IN E-COMMERCE SAMPLING

    A Growing Market The changing world of E-commerce sampling is expanding to cater to a swell of online shoppers. Online giant Amazon this week announced their re-starting of their product sampling campaign in Italy. Consumers can trial free samples from various brands without the obligation of having to purchase or review the product. As more…

  • Is Partnership Sampling the Best Marketing Channel for Healthy Kids’ Brands?

    The healthy snack market is always aiming to gain a crucial lead in engaging a younger target audience; specifically children.  Marketing to a younger audience can be a powerful tool in influencing a child’s eating habits, particularly relevant at the moment as the Government continues to encourage healthy eating amidst Covid19. During childhood, food preferences…

  • The Explosion of the Energy Bar Market

    10-15 years ago, the market for energy bars, protein shakes and workout supplements was small and emerging. The fitness industry and its associated products had yet to enjoy a surge in popularity and consumers were unsure of its positive benefits, if any. Nowadays, the global nutritional bar market is on an upward trajectory with profits.…

  • Scouts + Flavor Announce Seasonal Sampling Partnership Collaboration

    The Scouts association + Flavor Sampling The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and  Camping initiatives. The program will work with both food and drink…

  • At Home Sampling

    HOW TO SAMPLE WITHOUT CROWDS… Government regulations recently introduced in the U.K. have made it mandatory for facemasks to be worn in all stores for the foreseeable future. This delivers a blow to in-store sampling and leaves brands scrambling for the best ways to now engage with consumers through sampling techniques. All is not lost;…

  • Consumer Data Influences Sampling in Changing Retail World

    Covid + Consumer Behaviour In late March, the retail world and how we shop was about to enter an unexpected seismic change with the introduction of lockdown measures. The physical act of walking to the shops for a browse or a Saturday afternoon spent shopping with friends ended abruptly with the temporary closure of thousands…