Flavor of the Month

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  • Remote Working – is it right for your agency?

    In an industry that is traditionally all about face-to-face engagement, Flavor have tried to challenge traditional perceptions of what product sampling should be – by exploring every possible route for brands to get their products into the hands (and hearts) of eager consumers. With that in mind, it made sense that we mirrored that mind-set…

  • Better-for-you brands: Top 3 ways to tackle poor taste perceptions

    By Richard Lloyd-Williams, MD at Flavor. Better-for-you brands have seen enormous growth in 2022. Healthy options have grown from a niche – a couple of shelves tucked away in the free from section – to whole aisles in supermarkets across the country.  These options range from plant-based and low-calorie offerings, through to low & no…

  • Is Digital Product Sampling the future of FMCG Marketing?

    With the advent of the internet, brands and retailers can now reach new audiences on a targeted, and at times, on a global scale. There are a number of channels that traditional product sampling cannot offer in the digital space, but how do you get your product or brand noticed in the digital jungle? One…

  • 5 Tips on How to Write an Award Entry for Food & Drink Brands

    Entering and hopefully winning awards in any industry can be a really effective way to gain awareness and increase perception of your product + brand. In the Food & Drink industry, it holds even more weight! Having an award against your name certifies the quality of your product for consumers and distributors alike – offering…

  • Welcome to the Family – Lucy Wakely

    Flavor are continuing to grow our Client Servicing + Project Management Team to support an ever-growing list of sampling channels, exclusives, territories, and Happy Clients! With 7 years of experience within the events and experiential sector, Lucy will join the Flavor Family as an Account Manager and will be involved in end-to-end management of small…

  • the grocer awards

    Flavor’s MD sits on judging panel for NPD awards

    The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both branded non-food and food & drink categories.  Attracting a broad spectrum of entrants from some of the UK’s largest FMCG suppliers to the most exciting start-ups, these awards are highly coveted, positioning winners as the best in the…

  • experiential marketing campaign

    5 experiential campaigns for your next sampling activity

    One of the best ways to connect and interact with consumers, build relationships and form memorable moments with them is through experiential marketing. It’s not as scary as it sounds, in fact it’s quite the opposite. It allows brands to create unique, immersive face-to-face experiences that encourage audiences to actively participate with a brand or…

  • why-you-need-to-try-sampling

    Product Sampling as an Effective Marketing Strategy

    As a largely overlooked marketing tactic, product sampling is one of the most comprehensive ways that businesses of all scales can use to energize product launches and encourage trial in potential consumers. With the use of our integrated sampling system at Flavor and effective profiling tools to target the right audience, we can help input…

  • expanding-australia

    We’re expanding our services to Australia and New Zealand…

    Written by Laura Bland-Law – Sales & Marketing Executive, Flavor. Flavor is an established integrated brand sampling agency in the UK and Europe, however we are always looking for new opportunities to expand our product sampling services worldwide. Over the last few months, we have been widening our approach to offer sampling activities in Australia…

  • Bambino_crayons

    Dragon’s Den Sampling Series – Bambino

    Bambino – Flavor x Dragon’s Den Sampling Series Each Dragon’s Den episode just seems to get weirder and weirder.. Last week we were presented with a funny-sounding name for a cocktail drink (you can search this one up) and UK viewers had watched Deborah Meaden gracefully insert a new pipe product into an imitation brick…

  • DelhiciousScrubSet

    Dragon’s Den Sampling Series – Delhicious

    Delhicious – Flavor x Dragon’s Den Sampling Series Sad to say that we’re only a few episodes away from the final episode of Dragon’s Den, and a couple more proposals away to finish off the first Flavor sampling series! Over the last couple of months we have been lucky enough to be introduced to a…