Flavor of the Month

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  • Future Brands

    Sainsbury’s Future Brands Program; How to use it as a platform to stay on their shelves and drive rate of sale…

    Sainsbury’s Future Brands What do salmon skin crisps, vegan chocolate and beetroot ketchup all have in common? At first glance, seemingly nothing but these are all innovative products of brands benefiting from Sainsbury’s Future Brands initiative. Initially the brainchild of a team who wanted to capitalise on consumers appetite for different authentic products, it rolled…

  • Welcome to the Family – Stelize Buencochillo

    Flavor are continuing to grow their our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Stelize will join the Flavor Family as Marketing + Account Executive and will be involved in the smooth and efficient running of large…

  • Welcome to the Family – Helen Clegg

    With recent additions to Flavor’s Business Development team, we are also strengthening our  Client Servicing + Project Management Team to support multiple client wins, as we continue to develop Sampling Campaigns in the UK, throughout Europe + North America. Helen Clegg will join the Flavor Family as Junior Account Manager and will be involved in the…

  • Welcome to the Family – Gemma Hughes

    With a busy start to 2021, and the announcement of a new exclusive Sampling Channel in ‘Remote Working Sampling’, Flavor are continuing to grow its team…  Gemma Hughes is joining Flavor as a Business Development Manager, lending strong sales experience to our rapidly growing Integrated Sampling portfolio.  Flavor are proud to be at the forefront…

  • Flavor teams up with Grateful boxes to offer new sampling route to at-home workers

    Remote Working Sampling Credit: Pure NPD Integrated sampling agency Flavor have partnered up with a new subscription box service, Grateful, to unlock the potential of product sampling with at-home employees of large businesses. Grateful give employers an opportunity to send a regular gift box to their remote and furloughed employees. The idea is that with so…

  • Welcome to the Family – James Sheerin

    As part of Flavor’s Integrated Sampling offer (providing all sampling channels from traditional Brand to Hand + Guerrilla sampling through to indirect and social sampling methods), and ability to adapt to the rapidly changing world,  we are proud to offer an exclusive Remote Working Sampling opportunity that can reach up to 400,000 workers a month…

  • How Sampling at Key Life Moments Can Create Long Term Customers

    Key Life Moments Consumer choices are the result of cognitive and motivational consequences. Formed inherently from habits or routines, consumers repeat actions that have rewarding outcomes; i.e they are satisfied and it meets their current need. These routines are developed over a period of time and form part of a person’s identity, adapting to their…

  • Flavor Creates Review Focussed Sampling Channel with Taste Box Club Subscription Service.

    Introducing Taste Box Club For the past  6 months, Flavor Sampling has been working tirelessly on creating and  executing multiple campaigns in the subscription sampling world. Subscription sampling has become a popular and strategic route for brands who want to sample effectively through the U.K.’s large market of subscription boxes. In working side by side…

  • Welcome to the Family – Dan Manning

    November sees exciting changes at Flavor HQ, as Dan Manning joins the tight-knit team as Account Director. Dan is a seasoned addition to the team, having sat at the helm of large-scale sampling campaigns. With over 10 years strong experience in the experiential marketing world, Dan has been instrumental in orchestrating large-scale campaigns across Europe…

  • Product Sampling Adopts Well to Changing Landscape

    Product Sampling Adopts Well to Changing Landscape When a July survey (First Insight) found that 80% of women said they felt unsafe testing beauty products through product sampling instore, things seemed bleak for the sampling industry. Brands scrambled to adopt and provide innovative alternatives. It seemed almost certain social and virtual sampling would capitalise on…

  • One Thousand Days of Tasting; How to Market to Children Effectively with Product Sampling

    One Thousand Days of Tasting Healthy eating is particularly topical at the moment – with Covid19 potentially having less of an impact on healthier people who exercise regularly. Varying ‘schemes’ have been encouraged over the last few years to reduce sugar intake and encourage your fruit and veg uptake of 5-a-day. With traffic lighted foods…