About Flavor

Sampling with purpose, built for modern brands.

Flavor was created with a clear belief.
Product sampling is one of the most powerful tools in marketing, but too often it is fragmented, difficult to measure, or stuck in outdated approaches.
We exist to change that.
We design integrated sampling campaigns that connect products with real people and deliver measurable impact.

The philosophy

Sampling is not a tactic. It is an experience.

Modern consumers do not respond to interruption. They respond to relevance.
We design sampling around real-life moments, where products feel natural, welcomed, and valuable.
By aligning campaigns to how people live and engage, we turn trial into meaningful brand connection.

Designed around the moments that matter

High-Engagement Moments

Consideration Moments

Everyday Moments

Flavor Sampling Campaign Pic
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The approach

One integrated model, not disconnected channels.

We bring together live, in-home, and digital sampling into a single, joined-up strategy.

Each campaign is planned as a complete system, ensuring consistency across touchpoints and stronger overall performance.

This allows brands to reach audiences in multiple environments while maintaining a clear, unified approach.

The process

A connected approach from strategy to delivery.

Our integrated approach is built on a clear, repeatable model that connects audience, channel and moment.

Flavor Sampling Campaign Pic
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Step 1. Understand the audience

We define who to reach using data, behaviour, and insight

Step 2. Build the channel mix

We combine live, in-home, and digital channels into one strategy

Step 3. Deliver the experience

We execute campaigns across real-world environments and moments

Step 4. Measure and Optimise

We track performance and refine campaigns to improve results.

OUR VALUES

How we work together.

The way we work together is just as important as the work we deliver.

Our values shape how we collaborate, make decisions, and support each other to deliver consistently high standards.

Communication


We keep communication clear, practical, and focused to move quickly and work effectively

Support


We create an environment where success is recognised and learning is encouraged

MEASUREMENT AND REPORTING

Every moment measured.
Every channel accountable.
Measurement is built into everything we do.

Each sampling channel is tracked individually and collectively, providing real-time insight into:

  • Claimed purchase and sales uplift information to earn a click.
  • Recommendation and Net Promoter Score
  • Awareness and perception shifts
  • ROI by channel and by moment

Who we work with

Built for brands that need more than execution.

We work with brands and marketing teams who require strategic thinking, operational excellence, and measurable outcomes.

We act as an extension of internal teams, bringing structure, clarity, and confidence to every campaign.

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The team

The people behind the work.

Our team brings together strategy, planning, and execution to deliver campaigns that perform.

We work closely together, combining expertise across channels to ensure every campaign is delivered to a high standard.

  • Woman enjoying fresh fruit flavor samples outdoors, smiling happily.

    Ina

    Account Manager

    Remote Working from:

    Bristol

    Ina manages campaigns end-to-end, working closely with clients to ensure smooth delivery. Reliable and organised, she balances detail with the bigger picture—making sure campaigns deliver real impact.

  • Woman with glasses enjoying strawberry flavour sample at tasting event.

    Tasha

    Junior Account Manager

    Remote Working from:

    Lancashire

    Tasha supports campaign delivery across multiple clients, keeping projects organised and on track. Detail-focused and proactive, she brings energy to the team and is always looking to learn and develop.

  • Woman enjoying a fresh fruit flavour sample at Flavor Sampling event.

    Kim

    Events + Operations

    Remote Working from:

    Birmingham + Liverpool

    Kim brings campaigns to life, managing logistics and delivery with precision. Organised and calm under pressure, she keeps everything running smoothly and thrives on turning plans into seamless real-world experiences.

  • Curt

    Co-Founder & General Manager

    Remote Working from:

    Rutland and Isle of Wight

    Curtis co-founded Flavor to modernise the sampling industry and now oversees day-to-day operations, finance, and scalability. Calm and solutions-focused, he builds the structure that enables the team to deliver consistently high-quality campaigns.

  • Smiling woman with blonde hair relaxing on a blue sofa, exuding joy and contentment.

    Nat

    Client + Partnerships Manager

    Remote Working from:

    Glasgow and Greece

    Nat drives growth through partnerships, unlocking new ways for brands to connect with consumers. Always looking ahead, she pushes what sampling can be—expanding channels, ideas, and opportunities across markets.

  • Helen

    Account Director | Leading Client Services

    Remote Working from:

    Lancashire, United Kingdom

    Helen leads the client services team and sets the standard for delivery. She inspires the team to deliver their best work, builds lasting client relationships, and ensures every campaign creates meaningful impact for brands.

  • Vicki

    Account Manager

    Remote Working from:

    Hertfordshire, United Kingdom

    Vicki manages campaigns end-to-end, ensuring everything runs smoothly from brief to delivery. Detail-driven and creative in her approach, she brings ideas to life while keeping projects on track and delivering strong results for clients.

  • Rich

    Co-Founder & Managing Director

    Remote Working from:

    Surrey, Isle of Wight + London

    Rich co-founded Flavor to modernise the sampling industry. He leads the vision behind “Sampling with Purpose,” focused on growth, partnerships, and building a more effective, measurable approach to how brands connect with consumers.