An expert in experiential strategy, planning and measurement, with over 10 years of leading integrated experiential & sampling campaigns for a range of brands; from Bear Nibbles to Belvita, Coty to Coca-Cola, and Green & Black’s to Guinness, he’s led the way in understanding the true effectiveness of integrated sampling.
Rich currently sits on the Customer Experience Board of the DMA and is chairing the Experiential sub-committee focussing on integrated effectiveness and measurement within Experiential Marketing.