An expert in experiential strategy, planning and measurement, with over 10 years of leading integrated experiential & sampling campaigns for a range of brands; from Bear Nibbles to Belvita, Coty to Coca-Cola, and Green & Black’s to Guinness, he’s led the way in understanding the true effectiveness of integrated sampling.

Rich currently sits on the Customer Experience Board of the DMA and is chairing the Experiential sub-committee focussing on integrated effectiveness and measurement within Experiential Marketing.

The mastermind of making things happen. He has been behind the scenes, doing the hard (and if done well – unseen) work that has made many of the largest & most complex experiential & sampling events across the world seamless. 

His portfolio boasts a host of high profile production and event management campaigns that include NFL’s takeover of Regent Street, The ATP Finals at the O2 & The Doctor Who Exhibition at Madame Tussaud alongside countless sampling campaigns including Lynx, Ben & Jerry’s, Persil, Cadbury, Coca-Cola, Magnum and Indeed to name a few.