About Flavor.

We have witnessed the benefits that product sampling can create.

Understanding how powerful it can be as a medium, we believe that sampling

With so many agencies stuck in the past, focussed purely on creative,
or only offering one type of sampling; brands are missing out, left confused,
or not getting a good enough solution...

Product Sampling Agency


MD + Business Director

An expert in experiential strategy, planning and measurement, with over 10 years of leading integrated experiential & sampling campaigns for a range of brands; from Bear Nibbles to Belvita, Coty to Coca-Cola, and Green & Black’s to Guinness, he’s led the way in understanding the true effectiveness of integrated sampling.

Rich currently sits on the Customer Experience Board of the DMA and is chairing the Experiential sub-committee focussing on integrated effectiveness and measurement within Experiential Marketing.


Operations Director

The mastermind of making things happen. He has been behind the scenes, doing the hard (and if done well – unseen) work that has made many of the largest & most complex experiential & sampling events across the world seamless. 

His portfolio boasts a host of high profile production and event management campaigns that include NFL’s takeover of Regent Street, The ATP Finals at the O2 & The Doctor Who Exhibition at Madame Tussaud alongside countless sampling campaigns including Lynx, Ben & Jerry’s, Persil, Cadbury, Coca-Cola, Magnum and Indeed to name a few.