Indirect vs. Direct Sampling: Which should you go for?

Direct Sampling gets samples and products directly into the hands of consumers. This is achieved by activating near high footfalls of the target consumer in places such as city centres, offices, events or train stations. Direct sampling is the traditional way of creating strong brand-to-consumer relationships through physical interactions.

On the other hand, Indirect Sampling gets samples and products into the homes of consumers by making use of already-existing channels. Brands are able to create remote relationships with consumers at the comfort of their own homes, it can also be seen as a highly targeted and cost-effective sampling route.

Although there are differences within the two, combining both routes to create an integrated sampling campaign can have an enormous positive effect towards overall consumer engagement and post-trial activity.

Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…

Email: [email protected]

Tel: 07977 148 784