The Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) and Flavor have joined forces to curate a Seasonal Partnership Program.
The program will work with food + drink brands who want to engage with a youth market audience of over 480,000 and 156,000 adult volunteers with a focus on product sampling.
By integrating sampling within existing Healthy Eating initiatives the brands will not only be tasted by youth members and their parents, they will be used to promote the benefit of healthy eating within weekly group settings.
The program has been designed to give brands who don’t necessarily have the budget or capacity for a year-long partnership, the opportunity to engage with this key audience.
The Audience boasts over 7,500 groups across the UK, with members 37% more likely to be physically active, and over 67% within higher income deciles.
The 3-month partnerships include scalable sampling from 10,000 to over 600,000 members (youth members + adult volunteers), marketing comms through Scouts’ social, email + website channels, official partnership status for the 3 months, and access to seven official Scout Association events across the year.
The program is looking to talk to relevant brands immediately with partnerships scheduled to launch as soon as lock down restrictions have been relaxed, and throughout 2021.
To find out more information please contact us at scouts@flavorsampling.com.