In-Home Channel

Subscription & E-Commerce Sampling.

Deliver your product directly to highly targeted consumers through subscription boxes and online retail orders. This channel combines scale with precision, placing your product into relevant purchases and trusted brand environments.

8.6


Average Product Rating

75%


Average Likelihood to Purchase

80%


Likelihood to Recommend

30


Net Promoter Score

The Approach

How Subscription & E-Commerce Sampling Works.

Subscription and E-Commerce Sampling integrates products into curated boxes and online purchases, ensuring samples are delivered to audiences that closely match your target demographic.

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Targeted Partner Network

  • Access to a wide network of magazine partners
  • Targeting based on audience demographics and interests
  • Titles across food, beauty, interiors, sport, and more
  • Strong alignment between product and editorial content


Scalable Distribution

  • Reach up to 1 million consumers per month
  • Samples included alongside subscription deliveries and online orders
  • Nationwide coverage across multiple partner networks
  • Efficient rollout with consistent delivery standards


Relevant In-Home Placement

  • Products delivered within curated or purchased environments
  • Strong alignment between product and consumer interest
  • Chilled and alcohol sampling available through selected partners
  • Seamless integration into consumer routines
Planning Considerations

Targeted Scale Without Wastage.

Subscription and E-Commerce Sampling is designed to deliver highly relevant products to the right audiences at scale. Campaign success depends on partner selection and product alignment.


Pros

  • Highly targeted distribution with minimal audience wastage
  • Access to large-scale audiences across multiple categories
  • Strong alignment with consumer interests and behaviours
  • Flexible formats across subscription and retail environments
  • Efficient and scalable sampling channel


Considerations

  • Lower engagement compared to live or experiential channels
  • Samples often included alongside other products
  • Limited direct interaction with consumers
  • Performance dependent on partner and audience fit
Get In TouchView Our Case Studies
  • Baileys Squirty Cream Deliveroo At home Sampling

    Baileys Squirty Cream

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Baileys to drive large scale in home trial of Baileys Squirty Cream through new home sampling and rapid grocery delivery.

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  • Birra Moretti In Home Sampling

    • In Home Sampling
    • New Home Sampling

    Flavor partnered with Birra Moretti to deliver targeted in home sampling, embedding the brand into social meal occasions to drive trial and reinforce its premium positioning.

    Read More
  • Vibrant Nerds Gummy Clusters display at a sampling campaign in an urban setting. Flavor Sampling Live Sampling

    Nerds Gummy Clusters Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Multi Channel Sampling

    Flavor delivered a wide scale multi channel campaign for Nerds, distributing over 1.1 million samples across eight touchpoints to drive trial and brand visibility.

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