Digital Channel

Ratings & Reviews.

Turn product trial into powerful social proof. Ratings & Reviews Sampling captures authentic feedback from real consumers, helping shoppers make confident decisions and driving measurable increases in conversion

3.6%


Increase in Conversion

11.9%


Increase in Engagement

The Approach

How Ratings & Reviews Sampling Works.

Ratings & Reviews Sampling integrates product trial with structured feedback collection. Campaigns are designed to generate authentic, high-quality reviews that can be deployed across key retail and e-commerce platforms.

Read MoreAbout Flavor
Ratings and Reviews - Social Media Sampling


Review-Driven Sampling

  • Sampling campaigns built with reviews as a core objective
  • Real consumers trial products in real-life environments
  • Authentic feedback captured post-trial
  • Designed to influence future purchasing decisions


Multi-Retail Integration

  • Reviews directed to specific retail partners or multiple platforms
  • Syndication across major e-commerce ecosystems
  • Supports product visibility and credibility at scale
  • Strengthens presence across retailer product pages


Technology + Automation

  • Powered by digital sampling and review collection platforms
  • API integrations with Bazaarvoice, PowerReviews, Yotpo, and Okendo
  • Single review distributed across multiple retailer sites
  • Streamlined collection and distribution process
Planning Considerations

Driving Conversion Through Social Proof.

Ratings & Reviews Sampling is designed to increase trust and drive purchase decisions. Campaigns focus on generating authentic feedback that supports both immediate and long-term sales performance.


Pros

  • Drives both immediate and future purchase decisions
  • Builds trust through authentic consumer reviews
  • Increases conversion rates on e-commerce platforms
  • Scalable across multiple retailers and marketplaces
  • Strengthens brand credibility and visibility


Considerations

  • Reviews are not always guaranteed to be positive
  • Negative feedback may impact perception if unmanaged
  • Requires consistent volume to maximise impact
  • Dependent on product performance and consumer experience
Get In TouchView Our Case Studies

  • Picks

    • Digital Sampling
    • Social Sampling

    PICKS approached Flavor with the objectives to maximise sales across Sainsbury’s key stores and increase brand awareness.

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  • Bear Nibbles Ratings & Reviews Case Study

    • Digital Sampling
    • Ratings & Review Sampling

    Bear Nibbles used ratings and review sampling to generate authentic consumer feedback and increase brand trust and visibility.

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  • suqqu

    Suqqu

    • Digital Sampling
    • Social Sampling

    SUQQU wanted to develop a campaign that would increase brand awareness and drive direct sales through online stores.

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