Digital Channel

Social Sampling.

Deliver highly targeted sampling campaigns that move consumers through the entire purchase funnel. Social Sampling uses advanced digital targeting to reach the right audience, drive trial, capture data, and convert interest into measurable sales.

8.5


Average Product Rating

74%


Average Likelihood to Purchase

51


Net Promoter Score

71%


Average Claimed Recommendations

The Approach

How Social Sampling Works.

Social Sampling combines digital targeting with physical or digital product fulfilment. Campaigns are designed to identify, engage, and convert consumers through a seamless journey from awareness to purchase.

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Hyper-Targeted Acquisition

  • Advanced targeting using social media advertising platforms
  • Audience selection based on demographics, interests, and behaviours
  • Lead ads served directly to relevant consumers
  • Minimises wastage by focusing on high-intent audiences


Seamless Sample Claim Journey

  • Consumers claim a free sample via digital ads
  • Samples delivered directly to the home or via digital coupon
  • Branded packaging enhances the experience
  • Designed to maximise engagement and trial


Data Capture + Retargeting

  • First-party data captured at the point of claim
  • Enables remarketing and follow-up campaigns
  • Opportunity to send vouchers and additional offers
  • Builds long-term audience and customer insight
Planning Considerations

From Awareness to Purchase.

Social Sampling is designed to deliver performance across the full funnel. Campaigns combine reach, targeting, and data capture to drive both immediate and long-term results.


Pros

  • Highly targeted with minimal audience wastage
  • Scalable reach across large digital audiences
  • Strong data capture for remarketing and insight
  • Supports full funnel from awareness to conversion
  • Flexible fulfilment through physical or digital formats


Considerations

  • Higher cost compared to some traditional channels
  • Requires strong creative and targeting to perform
  • Dependent on platform algorithms and optimisation
  • Needs follow-up strategy to maximise conversion
Get In TouchView Our Case Studies

  • Picks

    • Digital Sampling
    • Social Sampling

    PICKS approached Flavor with the objectives to maximise sales across Sainsbury’s key stores and increase brand awareness.

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  • Flavor Sampling Campaign Pic

    Fibre One

    • Digital Sampling
    • |
    • In Home Sampling
    • |
    • Live Sampling
    • New Home Sampling
    • |
    • Office Sampling
    • |
    • Subscription Sampling

    Fibre One 90 wanted an effective integrated sampling solution to increase brand awareness and trial amongst female consumers.

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  • Biofreeze

    • Digital Sampling
    • Subscription Sampling

    Biofreeze used subscription sampling to deliver pain relief samples to active consumers and drive brand awareness and trial.

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