Sampling Channel

Gym Sampling.

Target active, health-conscious consumers within their daily routines. Gym Sampling places your product into high-frequency fitness environments, reaching engaged audiences at moments where performance, wellbeing, and product relevance are naturally aligned.

46%


Average Claimed Purchase

69%


ABC1 Professionals

65%


Main Shoppers

The Approach

How Gym Sampling Works.

Gym Sampling integrates product trial into fitness environments where consumers are highly engaged and routine-driven. Using a network of premium gym and health club partners, we deliver targeted sampling supported by data-led planning and on-site brand visibility.

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Gym Sampling.


Targeted Gym Environments

  • Access to over 850 gyms and health clubs across the UK
  • High-frequency audiences with active, health-focused lifestyles
  • Up to 1,250 gym-goers per day at selected locations
  • Sampling integrated into natural touchpoints within the gym


Placement + Distribution

  • Gym floor activation and brand interaction
  • Changing rooms and locker placements
  • Branded sampling bins and distribution points
  • Additional visibility through in-gym screens and media


Data + Insight Led

  • Geo-targeting using gym location and audience profiling
  • Swipe card data to understand visit frequency and behaviour
  • Insight into preferred training times and session duration
  • Ability to measure engagement and gather site-level feedback
Planning Considerations

Targeting Health-Conscious Consumers.

Gym Sampling provides highly targeted access to a premium audience segment. Campaigns are designed to align with lifestyle behaviours, ensuring products are introduced at relevant, high-impact moments.


Pros

  • Highly targeted audience with strong interest in health and fitness
  • Positive brand association within a wellbeing-focused environment
  • Repeated exposure through regular gym attendance
  • Additional on-site marketing opportunities through branded assets
  • Strong alignment for FMCG, wellness, and lifestyle brands


Considerations

  • Higher cost compared to mass distribution channels
  • Reach is limited to gym-going audiences
  • Dependent on location selection and audience profile
  • Requires alignment between product and fitness context
Get In Touch View Our Case Studies

  • Vimto Energy Office Sampling Campaign
    • Live Sampling
    • Office Sampling

    Flavor Sampling teamed up with Vimto Energy to distribute 60,000 samples through a targeted office campaign, reaching consumers at key energy moments.

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  • Deliveroo grocery bag and Starbucks iced coffee carton

    Starbucks Multiserve In Home Sampling Campaign
    • Live Sampling
    • In Home Sampling

    Flavor partnered with Starbucks to drive trial of its Multiserve chilled coffee range through targeted in home sampling.

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  • THIS Sampling Campaign Pic

    THIS Plant Based Sampling Campaign
    • Live Sampling
    • Experiential Sampling

    Flavor partnered with THIS to drive trial of its plant based meat alternatives through high impact experiential sampling.

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