Live Channel

In-Store Sampling.

Engage shoppers at the point of purchase. In-Store Sampling places your product directly in front of consumers within retail environments, combining trial with immediate purchase opportunity to drive measurable sales impact.

8.3


Average Product Rating

72%


Average Likelihood to Purchase

74%


Likelihood to Recommend

The Approach

How In-Store Sampling Works.

Gym Sampling integrates product trial into fitness environments where consumers are highly engaged and routine-driven. Using a network of premium gym and health club partners, we deliver targeted sampling supported by data-led planning and on-site brand visibility.

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Retail Activation

  • Sampling within stores that stock your product
  • Targeted locations aligned to your demographic
  • High-intent audiences already in a purchasing mindset
  • Designed to convert trial into immediate sales


Brand Ambassador Engagement

  • Experienced brand ambassadors driving product education
  • Clear communication of key product benefits and messaging
  • One-to-one interaction with shoppers
  • Encouraging confidence and product understanding


Conversion-Focused Execution

  • Branded pop-up sampling stands within store environments
  • Free product samples to encourage trial
  • Money-off coupons distributed with every sample
  • Direct link between sampling and in-store purchase
Planning Considerations

Driving Purchase at the Point of Sale.

In-Store Sampling is designed to convert interest into action. Campaigns are focused on minimising audience wastage while maximising purchase intent within retail environments.


Pros

  • Targets consumers already in a buying mindset
  • Minimises audience wastage through retail alignment
  • Directly influences purchase decisions at shelf
  • Strong opportunity to drive immediate and repeat sales
  • Supported by trained brand ambassadors


Considerations

  • Footfall varies depending on store location and time
  • Lower reach compared to mass sampling channels
  • Dependent on retailer access and permissions
  • Requires strong in-store execution to maximise impact
Get In TouchView Our Case Studies

  • Vimto Energy Office Sampling Campaign

    • Live Sampling
    • Office Sampling

    Flavor Sampling teamed up with Vimto Energy to distribute 60,000 samples through a targeted office campaign, reaching consumers at key energy moments.

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  • Vibrant Nerds Gummy Clusters display at a sampling campaign in an urban setting. Flavor Sampling Live Sampling

    Nerds Gummy Clusters Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Multi Channel Sampling

    Flavor delivered a wide scale multi channel campaign for Nerds, distributing over 1.1 million samples across eight touchpoints to drive trial and brand visibility.

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  • Hartley’s Kids Club Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Community Sampling

    Flavor partnered with Hartley’s Jelly to deliver a Kids Club and community sampling campaign placing the product into everyday family moments.

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