Sampling Channel

Brand-to-Hand Sampling.

Brand-to-Hand Sampling is a tactical channel designed to deliver high-impact consumer engagement in high footfall environments.

8.1


Average Product Rating

62%


Claimed Recommendations

21


Net Promoter Score

The Approach

How Brand-to-Hand Sampling Works.

Brand-to-Hand Sampling can be delivered through Guerrilla or Fixed Location sampling, or a combination of both, depending on campaign objectives, targeting, and scale.


Guerrilla Sampling

  • No pre-booked locations
  • Highly flexible and reactive
  • Teams activate based on footfall and timing
  • Optimised for efficiency and reach


Fixed Location Sampling

  • Pre-booked, high-value sites
  • Larger, more visible setups
  • Higher dwell time and engagement
  • More controlled execution
Read MoreAbout Flavor
Brand-to-Hand Sampling.
Planning Considerations

Choosing the Right Approach.

The balance between Guerrilla and Fixed Location sampling impacts volume, targeting precision, and cost efficiency. Campaigns are typically designed using a mix of both to maximise effectiveness.


Pros

  • Cost-effective channel, particularly with Guerrilla
  • High levels of consumer engagement
  • Strong opportunity to communicate brand messaging
  • Direct interaction through trained brand ambassadors


Considerations

  • Fixed locations require higher investment
  • Guerrilla requires precise journey planning
  • Performance is dependent on location and timing strategy
Get In TouchView Our Case Studies

  • Vimto Energy Office Sampling Campaign

    • Live Sampling
    • Office Sampling

    Flavor Sampling teamed up with Vimto Energy to distribute 60,000 samples through a targeted office campaign, reaching consumers at key energy moments.

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  • Vibrant Nerds Gummy Clusters display at a sampling campaign in an urban setting. Flavor Sampling Live Sampling

    Nerds Gummy Clusters Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Multi Channel Sampling

    Flavor delivered a wide scale multi channel campaign for Nerds, distributing over 1.1 million samples across eight touchpoints to drive trial and brand visibility.

    Read More

  • Hartley’s Kids Club Sampling Campaign

    • In Home Sampling
    • |
    • Live Sampling
    • Community Sampling

    Flavor partnered with Hartley’s Jelly to deliver a Kids Club and community sampling campaign placing the product into everyday family moments.

    Read More