Live Sampling

Live moments. Real-world engagement.

Sampling delivered in high-footfall environments where audiences are active, social, and open to discovery. Designed to create immediate interaction and visible brand presence.

The channel

Where attention is already high.

Live sampling places your product directly into environments where people are already moving, gathering, and engaging.

From commuter routes and workplaces to festivals and retail spaces, these moments create immediate interaction, real-world visibility, and shared brand experiences.

Flavor Sampling Campaign Pic
Screenshot 2024-11-13 at 13.39.34
Environments

Designed around real-world behaviour.

We activate in environments where your audience is already present and engaged.

Built for real-world moments

Placed where people are already active, social, and engaged

High visibility environments

Delivered in spaces with natural footfall and attention

Designed for scale

Planned to maximise reach while reducing wastage

Flavor Sampling Campaign Pic
Screenshot 2024-11-13 at 13.38.26
The approach

Planned for precision, delivered at scale.

We use campaign, consumer, social, and postcode data to identify where your audience is most concentrated.

Sampling is then delivered through carefully planned routes and locations, designed to maximise relevance, reduce wastage, and improve overall effectiveness.

Impact

Immediate engagement, visible results

Sampling delivered across environments where attention, movement, and engagement are already high.

Offices and workplaces

Sampling aligns with behaviour, making trial Reaching professionals within daily routines

Festivals and events

Engaging audiences in social, high-energy environments

Retail environments

Activating close to point of purchase

Leisure spaces

Connecting with audiences in relaxed, social settings

Stations and commuter routes

Capturing attention during high-footfall journeys

Urban locations

Delivering scale across busy city environments

The Model

A connected sampling journey.

Our integrated approach is built on a clear, repeatable model that connects audience, channel and moment.

Photo- Guc 4
Step 1. Identify the moments

We define when and where your audience is most open to discovery, across everyday routines and high-impact experiences.

Step 2. Build the channel mix

We select the most effective environments to deliver each moment, combining channels into one connected strategy.

Step 3. Deliver the experience

We activate campaigns across multiple touchpoints, ensuring consistency and quality throughout.

Step 4. Measure and refine

We track performance in real time, optimising campaigns to maximise impact and return.

Measurement & Performance

Every moment measured.
Every channel accountable.

Measurement is built into every campaign. Our proprietary methodology tracks engagement, purchase intent, conversion, and recommendation across the full journey — showing not just where products were placed, but what happened next.

We measure

  • Audience profile and targeting accuracy
  • Product trial and usage
  • Purchase intent and conversion
  • Recommendation and advocacy
  • Consumer feedback and insight

Every campaign delivers not just activity, but meaningful insight for smarter planning and stronger decision-making.

The Stats.

23%

Average purchase conversion

69%

Likelihood to purchase

80%

Recommendation rate

17

Net Promoter Score

In practice

Live campaigns in action.

Explore how brands are using live sampling to drive engagement, trial, and measurable results across real-world environments.

View Case Studies
Vimto Wheel