In-Home Sampling

Everyday Moments. Real-World Discovery.

In-home sampling places your product directly into consumers’ daily routines, where trial feels natural, relevant, and welcomed.
By integrating samples into trusted delivery environments, we reach people when they are relaxed, receptive, and more open to discovering something new.

The channel

Where relevance is built into the moment.

In-home sampling embeds products into moments that already exist, from meal deliveries and takeaway orders to subscription boxes and e-commerce deliveries.

Because these moments are anticipated and positive, your product is received as added value, not interruption.

This creates a more natural path from trial to consideration and purchase.

take away sampling inch's and pizza
Inchs Pizza
Why it works

Designed around real-world behaviour.

We activate in environments where your audience is already present and engaged.

Built Into Routine

Products are discovered within everyday habits, increasing relevance and likelihood of use.

Trusted Environments

Leverages the credibility of established brands and delivery platforms to enhance perception.

Efficient at Scale

Highly scalable with one of the lowest costs per sample across all sampling channels.

Deliveroo
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The approach

Targeted partnerships, not fixed networks.

We take a channel-agnostic approach, working with a wide network of trusted partners rather than relying on fixed agreements.

From global brands like HelloFresh to highly targeted local delivery partners, we curate bespoke mixes based on audience, behaviour, and campaign objectives.

This ensures every campaign reaches the right people, in the right place, at the right time.

Impact

Everyday environments, consistent reach

We deliver samples through a curated mix of partners and delivery environments, selected based on audience, behaviour, and campaign objectives.

Meal Kits

Integrated into weekly food delivery routines, reaching households in planning and preparation moments.

Takeaway & Delivery

Included alongside food orders, capturing consumers during relaxed, high-receptivity occasions.

Subscription Boxes

Placed within curated product experiences, aligning with specific interests, lifestyles, and communities.

E-commerce Orders

Inserted into online retail deliveries, extending brand discovery into everyday purchasing behaviour.

Rapid Grocery

Capturing attention during high-footfall journeys

New Home & Life Moments

Reaching consumers at key transition points, when habits are forming and brand openness is high.

The Model

A connected sampling journey.

Our integrated approach is built on a clear, repeatable model that connects audience, channel and moment.

Baileys Squirty Cream Deliveroo At home Sampling
Step 1. Define the Audience

Identify target consumers using data, behaviour, and partner insights.

Step 2. Select the Right Partners

Curate a mix of delivery platforms and environments aligned to the audience.

Step 3. Distribute at Scale

We activate campaigns across multiple touchpoints, ensuring consistency and quality throughout.

Step 4. Measure and Optimise

Track performance across all touchpoints and refine in real time.

Measurement & Performance

Every moment measured.
Every channel accountable.

Our proprietary measurement methodology is embedded across all in-home campaigns.

We track performance across audience response, purchase intent, recommendation, and brand perception, providing clear visibility on impact and ROI.

We measure

  • Audience profile and targeting accuracy
  • Product trial and usage
  • Purchase intent and conversion
  • Recommendation and advocacy
  • Consumer feedback and insight

Every campaign delivers not just activity, but meaningful insight for smarter planning and stronger decision-making.

The Stats.

31%

Average claimed purchase

72%

Likelihood to purchase

59%

Recommendation rate

23

Net Promoter Score

How We Deliver

Integrated sampling, built for impact.

We bring together multiple sampling methods into one joined-up strategy, designed to maximise reach, relevance, and measurable results.

In practice

In-home campaigns in action.

From subscription services to delivery platforms, our campaigns embed products into real consumer moments, driving scalable trial and measurable results.

at home sampling
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