Baileys Squirty Cream
Flavor Sampling partnered with Baileys to deliver a high impact in home activation for Baileys Squirty Cream, embedding the product into genuine consumption occasions and driving trial through new home sampling and rapid grocery delivery channels.
Target
Reaching the right audience.
The campaign targeted adult consumers seeking indulgent treats and dessert experiences at home, reaching households through rapid grocery delivery and new home sampling environments.
engage
Delivering impact in the right moments.
Flavor integrated Baileys Squirty Cream into authentic consumption moments such as desserts and hot drinks. By combining Deliveroo rapid grocery sampling with new home sampling, the campaign ensured the product was experienced in relevant household occasions where consumers could immediately enjoy and share the product.
The Stats.
- 8.4Average Product Score
- 27%Claimed Purchase Percent
- 35Net Promoter Score
- 60%Likelihood to Purchase
- 70%Claimed Recommendations
- 3:2:1ROI
- 121,128Samples Distributed
- 16,128Deliveroo Samples
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.