Birra Moretti In Home Sampling
Flavor partnered with Birra Moretti to deliver targeted in home sampling, placing the brand into real social and meal occasions. By appearing in consumer homes where alcohol is naturally enjoyed with friends and family, the campaign encouraged food pairing and reinforced Birra Moretti’s premium brand positioning.
Target
Reaching the right audience.
The campaign targeted adult consumers hosting social occasions at home, particularly those enjoying shared meals and social gatherings where premium beer naturally complements food and conversation.
engage
Delivering impact in the right moments.
Flavor designed curated in home experiences that embedded Birra Moretti into authentic social meal occasions. By delivering premium sampling packs directly into households, the activation turned awareness into real consumption moments and encouraged consumers to experience the brand within relaxed, food led social settings.
The Stats.
- 8.4Average Product Score
- 51%Claimed Purchase Percent
- 51Net Promoter Score
- 79%Likelihood To Purchase Percent
- 77%Claimed Recomendations Percent
- 7.9:1ROI
- 33,336Samples Distributed
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.