Hartley’s Kids Club Sampling Campaign
Flavor Sampling partnered with Hartley’s Jelly to deliver a Kids Club and community led sampling campaign distributing 100,000 samples across after school and youth group environments. By placing the product into everyday family moments the campaign generated strong response and reinforced Hartley’s as a trusted family favourite.
Target
Reaching the right audience.
The campaign targeted families with children through after school clubs, youth groups and community environments where snacks are regularly consumed.
engage
Delivering impact in the right moments.
Flavor activated within kids clubs and community groups to reach families in trusted environments. By embedding the product into shared group settings the campaign encouraged peer advocacy and repeat family consumption.
The Stats.
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9.0Average Product Score
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42%Claimed Purchase Percent
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53Net Promoter Score
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78%Likelihood To Purchase Percent
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66%Claimed Recomendations Percent
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2.3:1ROI
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100,000Samples Distributed
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.