CASE STUDY

SMUG Dairy In Home Sampling Campaign

Flavor partnered with SMUG Dairy to integrate its blended dairy and oat range into household routines. By appearing in kitchens during meal preparation and early morning moments, the campaign drove first time trial and positioned SMUG as a health forward upgrade to everyday dairy.

  • Fresh meal sample box with menu cards and milk carton on table.
  • Assorted snacks including cheese, chips, and drinks in a box.
  • Flavour sampling delivery box with milk carton and instructions for tasting.

Target

Reaching the right audience.

The campaign targeted health conscious households seeking better for you alternatives to traditional dairy products.

engage

Delivering impact in the right moments.

Flavor embedded SMUG into daily kitchen routines and meal preparation moments, positioning the blended dairy and oat range as a convenient upgrade to everyday dairy consumption.

Impact

The Stats.

  • 8.2
    Average Product Score
  • 54%
    Claimed Purchase Percent
  • 45
    Net Promoter Score
  • 69%
    Likelihood To Purchase Percent
  • 68%
    Claimed Recomendations Percent
  • 2.2:1
    ROI
  • 96,000
    Samples Distributed
Integrated Sampling

Part of a connected sampling strategy.

This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.

Integrated Sampling Get In Touch

Engage in the right moments

Measure every outcome

Target with precision