THIS Plant Based Sampling Campaign
Flavor partnered with THIS to elevate sampling from awareness to action by appearing in meat driven moments and encouraging consumers to switch to meat free alternatives. The activation drove first time trial and reinforced THIS as a flavour led plant based choice.
Target
Reaching the right audience.
The campaign targeted mainstream consumers open to reducing meat consumption and exploring plant based alternatives.
engage
Delivering impact in the right moments.
Flavor delivered high impact activations across festivals and office environments, creating engaging moments that encouraged trial and built brand love through experiential sampling.
The Stats.
- 9.0Average Product Score
- 100%Claimed Purchase Percent
- 61Net Promoter Score
- 82%Likelihood To Purchase Percent
- 68%Claimed Recomendations Percent
- 1.8:1ROI
- 50,000Samples Distributed
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.