TimTam Guerrilla Sampling Campaign
Flavor Sampling partnered with TimTam to deliver a campaign reaching 400,000 consumers nationwide through guerrilla and in home sampling. The activation boosted visibility and engagement while reinforcing TimTam as a standout biscuit choice.
Target
Reaching the right audience.
The campaign targeted everyday snack consumers in high footfall urban environments and relaxed at home consumption occasions.
engage
Delivering impact in the right moments.
Flavor activated guerrilla sampling in busy public spaces alongside in home sampling to introduce TimTam into everyday treat moments and encourage spontaneous discovery.
The Stats.
- 8.9Average Product Score
- 37%Claimed Purchase Percent
- 51Net Promoter Score
- 73%Likelihood To Purchase Percent
- 72%Claimed Recomendations Percent
- 12.0.1ROI
- 400,000Samples Distributed
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.