Vimto Energy Office Sampling Campaign
Flavor Sampling partnered with Vimto Energy to drive awareness and trial of its energy range through a targeted office sampling campaign. Delivered in busy workplaces, the campaign placed Vimto Energy into moments where consumers needed a refresh and energy boost, encouraging immediate trial as an alternative to traditional energy drinks.
Target
Reaching the right audience.
The campaign targeted office workers in busy workplace environments, aligning with moments where they needed a refreshing energy boost.
engage
Delivering impact in the right moments.
Flavor activated targeted office and on-the-go sampling for Vimto Energy, placing the drink into relevant everyday moments where consumers needed a refreshing lift and encouraging spontaneous discovery.
The Stats.
- 7.9Average Product Score
- 25%Claimed Purchase Percent
- 21Net Promoter Score
- 50%Likelihood to Purchase
- 60000Samples Distributed
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.