CASE STUDY

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TruFru Influencer Sampling

Building standout brand moments through influencer seeding and premium PR experiences.
Over 3,000 influencer and press boxes helped launch trüfrü across the UK and Europe, driving viral moments and authentic brand advocacy.

 

  • TruFru berry chocolate snacks with strawberry plush toy and product packaging.
  • Flavor Sampling gift set with snacks, chocolates, and promotional materials for TruFru.

Target

Reaching the right audience.

We connected trüfrü with the right audience through carefully selected creator partnerships and strategic PR seeding. By targeting creators whose audiences aligned with the brand, we generated authentic content and meaningful engagement at scale.

engage

Delivering impact in the right moments.

We created bespoke branded merchandise and premium influencer boxes that reflected trüfrü’s playful, premium identity. By turning every delivery into a memorable unboxing experience, we inspired authentic content and meaningful creator engagement.

We transformed product sampling into memorable brand experiences that elevated trüfrü’s premium identity. From viral social moments, including the Wimbledon plush strawberry buzz, to national TV exposure on Michael McIntyre’s Midnight Gameshow, the campaign delivered lasting awareness and authentic brand advocacy.

Impact

The Stats.

  • 3000+
    Influencer & Press Boxes Distributed
  • 83%
    Social Media Post Rate
  • 10M+
    Social Impressions
Integrated Sampling

Part of a connected sampling strategy.

This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.

Integrated Sampling Get In Touch

Engage in the right moments

Measure every outcome

Target with precision