The Sun Valley Nut Co.
Sun Valley offer a selection of nut based products including bar snacks, peanut butter and speciality products. Sun Valley With a recent focus on driving their D2C business they have created a selection of NPD’s under the umbrella brand ‘ Nuts For ‘. This product range combines Sun Valley’s classic nuts with a concoction of other ingredients + flavours including -Punchy Smoked Parika, Rocky Road Riot, Chocolate Brownie, Dark chocolate Almonds+ indian Spiced. Nuts For Sun Valley reached out to Flavor to find alternative, and indirect Sampling Channels to get their products into consumers hands + introduce this innovative product range to a targeted + relevant audience!
Target
Reaching the right audience.
Sun Valley + Nuts For’s audience is broadly spread throughout the UK, but there was a key focus and a primary target of 25-45 year old females, with an interest in baking, snacking and an active lifestyle. Sun Valley Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of Sun Valley’s audience throughout the UK as well as delving into our database of over one thousand subscription partners to identify the most suitable partners and channels to engage Sun Valley’s Target Audience. TGI Acorn proprietary data Sun Valley’s one thousand subscription partners Sun Valley’s
engage
Delivering impact in the right moments.
In total Flavor identified 3 suitable Subscription Partner s , who’s combined audience reached over 4,000. Subscription Partner s Flavor planned, managed, contracted, integrated with Social media, and activated sampling through all channels – delivering more than 4,000 samples over 3 weeks – and integrating our standardised measurement methodology to track success and gain insight for future marketing campaigns. delivering more than 4,000 samples over 3 weeks A discount coupon was included in all channels to maximise conversion and drive understanding of the product.
The Stats.
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.