Karma Bites
Karma Bites are a popped Lotus Seed snack, flavoured to be a luxurious treat, and a delicious + healthy alternative to popcorn. Karma Bites Karma Bites recently attained a listing in Holland & Barrett stores. Flavor. was tasked to drive awareness + brand perception amongst the Holland & Barrett audience, as well as create footfall + sales in key stores to prove traction and ensure the listing in H&B was maintained. drive awareness brand perception create footfall + sales
Target
Reaching the right audience.
Karma Bites needed to target 18-35 consumers who had an interest in Health & Wellness , Veganism and were likely to shop in key H&B stores . 18-35 consumers Health & Wellness Veganism H&B stores Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of KB’s audience throughout the UK. This was cross-correlated with store data to identify Central London, and three key H&B stores as the optimal focus for the activity. TGI Acorn proprietary data Social ad tools were used to target the audience precisely based on demographics, likes + interests, and proximity to the three key stores. The targeting identified a potential 1,400,000 relevant and engaged audience. 1,400,000
engage
Delivering impact in the right moments.
Flavor. designed, created and ran targeted social adverts and served them to KB’s audience – giving them a chance to claim a free pack of Karma Bites. social adverts free pack of Karma Bites. Data was captured and samples were sent directly to the consumers’ homes for them to enjoy, along with a discount coupon for a future purchase. Follow up emails were sent to all claimants to encourage social engagement + drive sales through H&B and online stores. The Social ad reached a hyper-targeted audience of over 10,000 , with 1,000 Samples distributed to consumers’ homes. 10,000 1,000 Samples
The Stats.
- 2,500Sales created directly
- 2.8:1Return on Investment
- 60.6%Likelihood to Purchase
- 85%Described KB’s as Tasty
- 5,715Recommendations made
- 428%Increase in Net Promoter Score
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.