Oggs
OGGS are an ethical food brand who strive to reduce the unnecessary usage of animal ingredients in food and push towards plant-based alternatives. They sell a range of desserts such as cakes and small bites, and have released an egg alternative made of chickpeas that can be used in all types of cooking. OGGS had reached out to Flavor to drive trial and increase brand awareness of OGGS liquid egg alternative known as OGGS Aquafaba.
Target
Reaching the right audience.
OGGS had a particular target audience of 18-34 year olds who had taken an interest in healthy eating and those who were vegetarians, vegan or flexitarian. Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of the OGGS audience throughout the UK as well as delving into our database of e-Commerce partners to find the most suitable and effective channel for the activity. TGI Acorn proprietary data
engage
Delivering impact in the right moments.
Flavor found e-Commerce sampling to be an effective channel to reach the OGGS target audience. The channel had provided a great opportunity to distribute OGGS Aquafaba into consumers orders which would target those who had an active and healthy lifestyle with a high vegan consumption rate. e-Commerce Flavor had distributed a total of 10,000 full-sized cartons of OGGS Aquafaba as well as recipe cards which informed the consumer of the product and potential recipes the sample could be used for. To encourage trial further, the sample was delivered just before pancake day to allow consumers to try the product in time for the occasion. 10,000 full-sized cartons The channel had also provided extra marketing support alongside the campaign through social media posts which helped increase brand awareness and ensured additional engagement around the product. The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.
The Stats.
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.