Tindle Uk & Germany
TiNDLE offers plant-based alternatives without sacrificing flavour or texture. Crafted with natural ingredients, TiNDLE delivers a mouth-watering experience whilst providing a sustainable option for environmentally conscious consumers. TiNDLE were looking to increase awareness of their products in the UK and Germany by providing influencers with bespoke sampling boxes containing products and recipes which can be demonstrated and shared with influencer audiences.
Target
Reaching the right audience.
Flavor targeted micro and macro influencers throughout the UK and Germany , as opposed to mass sampling, to trial the TiNDLE products and promote them across their audiences. micro and macro influencers UK Germany
engage
Delivering impact in the right moments.
Flavor worked with TiNDLE to create bespoke sampling boxes and establish specifically targeted influencers in both the UK + Germany, with the intention of the influencers using the provided TiNDLE SKUs to promote the products to their audiences. bespoke sampling boxes Each influencer box contained 5 SKUs of TiNDLE products, an information flyer and additional accessories including 5 x recipe cards, branded cutlery holder and branded apron. 5 SKUs of TiNDLE products, an information flyer and additional accessories In total, Flavor helped to distribute 1,400 bespoke influencer sampling boxes to selected influencers throughout the UK + Germany. 1,400 bespoke influencer sampling boxes
The Stats.
- Over 750,000social media interactions generated
- 1.8:1ROI
- 46%claimed purchase
- 61%likelihood to purchase
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.