Sensodyne Case Study
Sensodyne is a best-selling and dentist-recommended teeth care brand most known for their range of toothpastes, specially formulated for those with sensitive teeth. Sensodyne approached Flavor with the objectives to build brand awareness and increase product trial of their Repair and Protect toothpaste range. build brand awareness and increase product trial of their Repair and Protect toothpaste range.
Target
Reaching the right audience.
Flavor. identified hotspots of the Sensodyne audience and utilising those channels that will directly reach their target demographic. Student sampling had the capabilities of reaching their audience, by targeting 80% of the 2.3 million student population across the UK.
engage
Delivering impact in the right moments.
Through the student sampling channel, 127,500 samples were distributed via sampling stations, goody bags and on-campus student events. 127,500 samples Each channel had intelligently engaged students, by providing them with brands / products they can make use of during a key life moment, and ultimately creating early brand adopters. intelligently engaged early brand adopters.
The Stats.
- 127,500samples distributed
- 88%Positive rating after trial
- 63%Likelihood to Purchase
- 28kNew Student Acquisitions
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.