Bear Nibbles Ratings & Reviews Case Study
BEAR nibbles create freshly baked, tasty and natural snacks for children made with real, fresh fruit! Bear Nibbles wanted to remove the negative perceptions of natural and healthy snacks equal a bad tasting product, so a tongue-in-cheek digital campaign was created. TARGETING + RELEVANCE
Target
Reaching the right audience.
Targeting a younger audience in line with Bear Nibbles demographic, a social campaign alongside paid promotion had successfully removed a negative taste perception with 41,719 of the target demographic claiming a free sample of Bear’s Fruit Yo Yo’s. 41,719 free sample of Bear’s Fruit Yo Yo’s.
engage
Delivering impact in the right moments.
Over 4,000 product reviews were collected on their website which mentioned positive perceptions on taste as well as health. 4,000 product reviews
The Stats.
- 87%parents likely to purchase in the next 6 months
- 4.6%growth in sales across the UK
- 15%growth in 2 regions
- 37 millionimpressions
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.