Ocean Spray Subscription Sampling
Ocean Spray is a widely known agricultural cooperative, farming independent cranberry farms and turning them into delicious cranberry products known today such as Ocean Spray’s cranberry juices and their other cranberry range of products. Ocean Spray reached out to Flavor to find the most suitable channels to promote the new Ocean Spray PINK across the UK, drive consumer trial and encourage sales.
Target
Reaching the right audience.
Ocean Spray’s target audience consisted of a female audience with an ABC1 background, approximately 40 years old on average with children . Their audience can be found in London and the South East of England. female audience with an ABC1 background, approximately 40 years old on average with children London and the South East of England. Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of their audience throughout the UK as well as delving into our database of over one thousand subscription partners to identify the most suitable partners and channels to engage with Ocean Spray’s Target Audience. TGI Acorn proprietary data one thousand subscription partners
engage
Delivering impact in the right moments.
Flavor identified the most suitable subscription partner whose audience reached a total of more than 1,000,000 consumers per month that focused largely on Ocean Spray’s audience. 1,000,000 consumers An Ocean Spray PINK sample was included along with a leaflet that had given additional product information. Flavor delivered more than 64,800 samples through the subscription sampling channel whilst further engaging with social media pages, driving content around the product to drive awareness and conversation. delivered more than 64,800 samples The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.
The Stats.
- 64,800samples distributed
- 28Net Promoter Score
- 67%Recommendation Rate
- Up to £266K +in Potential Sales Revenue
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.