Suqqu
SUQQU is a luxury Japanese skincare and cosmetics brand offering a range of essentials for makeup enthusiasts looking for more premium products to incorporate into their everyday routine. SUQQU reached out to Flavor in the hopes of developing a sampling campaign that would increase their brand awareness as well as build an audience that would enjoy the product. Alongside this, they wanted to drive direct sales through their e-commerce stores which stocked their products e.g Selfridges, Harrods and Cult Beauty.
Target
Reaching the right audience.
SUQQU’s targeting were primarily towards a female audience aged between 25-55 , with a heavy skew towards diverse cultures and interest in luxury cosmetic brands. Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of SUQQU’s audience throughout the UK, more specifically in areas within London, Birmingham and Manchester. TGI Acorn proprietary data Social ad tools were used to target the audience precisely based on demographics, likes, interests and audience behaviours. The targeting identified a potential reach of 5.6 million relevant and engaged audiences. 5.6 million
engage
Delivering impact in the right moments.
Flavor. designed, created and ran targeted social adverts and served them to SUQQU’s audience – giving them a chance to claim a free sample pot of SUQQU The Cream Foundation in 2 different sample sets (Light-to-medium OR Medium-to-deep). social adverts SUQQU The Cream Foundation The Social ad reached a hyper-targeted audience where 10,000 The Cream Foundation Samples were claimed and distributed directly to consumers’ homes. 10,000 The Cream Foundation Samples Follow-up emails and measurement surveys were sent to consumers post-trial in order to maximise sales uplift and encourage product feedback.
The Stats.
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.