Fibre One
Fibre One 90 first arrived to the UK in 2015 and since then, have produced a delicious range of low-calorie snacks loaded with flavour, but without the guilt. As their name points out, each treat is packed with fibre to help increase daily fibre intake. Fibre One 90 were looking for an effective integrated sampling solution for their 90 calorie doughnuts that would increase brand awareness and trial amongst female consumers.
Target
Reaching the right audience.
The Fibre One 90 audience consists of a female audience slightly skewed towards the younger side, with the majority between 25-34 years of age. Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of their target audience throughout the UK to establish the relevant channels whilst ensuring minimal audience wastage. TGI Acorn proprietary data Social ad tools were used to target their audience via social sampling, reaching consumers with interests that matched healthy snacking.
engage
Delivering impact in the right moments.
Across the channels, a total of 156,000 samples were distributed through Subscription, Office, New Home and Social Sampling. Alongside the sample, a leaflet was included to give further product information and drove engagement. 156,000 samples Subscription, Office, New Home and Social Sampling. The integrated sampling campaign reached consumers homes through the in-home and social sampling channels, whereas the live sampling channels had reached those face-to-face . Each channel had displayed great results with an increase in brand awareness, trial and engagement. consumers homes face-to-face increase in brand awareness, trial and engagement. Follow-up emails and measurement surveys were sent to consumers post-trial in order to maximise sales uplift and encourage product feedback. Follow-up emails and measurement surveys maximise sales uplift and encourage product feedback.
The Stats.
- 73,000Customers Reached
- 8.1Average Product Rating
- 22Net Promoter Score
- 102,000Recommendations
- 43%Purchases
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.