Flavor used a mixture of integrated sampling approaches to tackle Nature Valley’s objectives. Magazine Sampling, Subscription Sampling and Door Drop Sampling were all adopted to produce the perfect campaign. Magazine Sampling, Subscription Sampling and Door Drop Sampling Flavor identified the most relevant subscription partner who were an established subscription box within the market. One Nature Valley bar was included in each box along with an educational leaflet to drive further trial. In total, 63,000 samples and leaflets were distributed via Subscription Sampling. most relevant One Nature Valley bar was included in each box along with an educational leaflet 63,000 samples and leaflets An additional 5,000 samples and leaflets were distributed through the Magazine Sampling Channel via Gourmet + Malta Today magazines. This was integrated with other promotional activity such as social media content and engagement to drive awareness of the product. 5,000 samples and leaflets Magazine Sampling Channel via Gourmet + Malta Today magazines. By further utilizing Door Drop Sampling along with other channels, Flavor were able to target key hotspots and audience postcodes across the country as well as stores at close proximity. Through this channel alone, 40,000 samples and leaflets were distributed through letterboxes making their way directly into consumer homes. key hotspots and audience postcodes 40,000 samples and leaflets directly into consumer homes. The campaign was tracked throughout using integrated measurement to understand campaign success, insightful consumer behaviours and feedback towards the product. integrated measurement