Flavor identified a wide range of subscription partners whose combined audience reached a total of more than 400,000 consumers. A Taylor’s of Harrogate coffee bag insert with a money-off discount was included in 8 monthly subscription boxes that focused largely on Taylor’s audience. 400,000 consumers. coffee bag insert with a money-off discount Flavor delivered more than 137,000 samples over a duration of 6 months through the subscription sampling channel whilst further engaging with social media pages and driving content around the product to drive awareness. delivered more than 137,000 samples over a duration of 6 months The New Home channel was further utilised reaching up to 40,000 unique home movers per month. By tapping into this key life event, consumers are more likely to engage with brands and make lifelong and memorable connections with them. 40,000 unique home movers Flavor worked with a number of mortgage providers, estate agents and new home builders to distribute 233,000 samples of Taylor’s coffee bags into New Home boxes – making its way directly into consumers homes. 233,000 samples The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.