Biofreeze
BIOFREEZE is a cooling pain relief gel that helps chronic pain + sport injury sufferers around the world. BIOFREEZE Although BIOFREEZE’s is the prominent pain relief brand in the US, their presence in the UK + Europe was relatively low compared to some of the other brands in the market. As part of a targeted national campaign we focused on engaging relevant consumers with a sample to illustrate the superior benefits of the product, increase awareness + perception, and drive sales.
Target
Reaching the right audience.
BIOFREEZE wanted to focus mainly on engaging with an audience between 25-50, slightly younger than their current consumer as this was the greatest opportunity for growth. Apart from age, the potential demographics of the audience was broad, with key differentiators around sports use, and chronic pain. Our aim was to target + sample 5,000 units per quarter.
engage
Delivering impact in the right moments.
A combination of Digital, CRM + Social tools were used to target and engage the audience precisely based on demographics, likes + interests, and proximity to key stores.
The Stats.
- 5,000samples distributed
- 1,900Sales created within 4 weeks
- 4.5:1Return on Investment
- 62.9%Likelihood to Purchase in the future
- 8.8Average Product Rating
- 76%Described KB as Soothing
- 50,650Recommendations made
- 306%Net Promoter Score
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.