Lyre’S Subscription Sampling
Lyre’s create carefully-crafted zero alcohol spirits that taste as close to the classics as possible, so that everyone can enjoy the elegant flavour and taste – whether a drinker, or not! Lyre’s had approached Flavor looking to build an integrated sampling campaign to drive mass trial, build consumer awareness and encourage brand advocacy.
Target
Reaching the right audience.
Lyre’s wanted to target goal-orientated Millenial and Gen Z professionals who had a focus on their health and have a constant quest for self-improvement. goal-orientated Millenial and Gen Z professionals health self-improvement. Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of the Lyre’s audience throughout the UK as well as ensuring minimal audience wastage when doing so, touching on the correct channels to accurately target their audience. TGI, Acorn and proprietary data to identify hot-spots minimal audience wastage
engage
Delivering impact in the right moments.
Flavor delivered a total of 29,952 samples and leaflets of Lyre’s RTD range across relevant Subscription partners, making their way directly into consumers’ homes. 29,952 samples and leaflets of Lyre’s RTD range A number of partners were identified and filtered down to the most suitable brands who would effectively target the Lyre’s demographic. A mixture of Lyre’s drinks were included with a leaflet to give further information and tasty drink recipes for consumers to try at home. The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product. integrated measurement insightful consumer behaviours
The Stats.
- 29,952samples delivered
- 30%increase in brand searches
- 100%customer satisfaction
- 38%of the target market reached
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.