19 CRIMES NEW HOME

Inspired by the prisoners who turned into colonists convicted with at least one of the 19 crimes, the 19 Crimes drinks brand celebrates the start of a new beginning for these pioneers who battled a harsh survival.

Wanting to accomplish increased brand awareness of the 19 Crimes brand, they reached out to Flavor looking at possible and cost-effective channels that would create the perfect sampling campaign.

TARGETING

The 19 Crimes consumer consists of a ABC1 age 25-44 male and female audience.

Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of the 19 Crimes audience throughout the UK as well as ensuring minimal audience wastage when doing so.

RELEVANCE

Flavor proposed New Home Sampling having aligned with the 19 Crimes target audience reaching up to 40,000 unique home movers per month.

By tapping into this key life event, consumers are more likely to engage with brands and make lifelong and memorable connections with them.

Flavor worked with a number of mortgage providers, estate agents and new home builders to distribute 12,400 samples of 19 Crimes wine into New Home boxes – making its way directly into consumers homes.

The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.

MEASUREMENT + RESULTS

Flavor’s integrated measurement ran throughout the campaign to provide insight on Awareness, Perception, Recommendation, Net Promoter \Score + Sales Uplift.

12,400 samples distributed
13.6% survey response rate
60% highly likely to purchase within 4 weeks
52% of new consumers introduced to the brand
Up to £148K in Potential New Sales Revenue

Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…

Email: [email protected]

Tel: 07977 148 784