There are a variety of sampling techniques and tools out there,
you just need to know where to look, and how to use them.
Each of the different techniques has its own benefits, strengths & weaknesses.
Brand to Hand Sampling
In Store + On Trade
Ride Share Sampling
Smart Speaker Sampling
New Home Sampling
Direct Mail + Door Drop Sampling
Scouts Sampling Partnership
New Parent Sampling
An Integrated Sampling Approach.
This means that we work with brands to curate the perfect sampling mix to deliver optimal results for specific objectives... just like you would with an integrated marketing campaign.
We look after all sampling elements under one roof to drive efficiencies in Targeting, Relevance, Measurement & ROI.
Below are some of the sampling techniques that we use...
Brand to Hand.
A snappy name for any situation where consumers experience products in person - passing the brand to their hands.
From shopping centres & train stations to gyms & weddings.
This technique is high on engagement, and extremely effective in delivering more complex messaging to consumers.
Well run Brand to Hand campaigns have been known to increase brand perception, likelihood to purchase & recommendation rates by up to 160%.
We use a combination of TGI and Acorn data along with proprietary insight to geotarget where the audience are as well as when they will be most receptive to a sampling message. We cross-correlate this data with where they are most likely to go onto purchase to plan an effective sampling campaign with minimum wastage and maximum ROI.
This targeted approach is extremely effective in minimising wastage (both audience and litter).
Through intelligent use of social media’s ad-targeting tools, you are able to serve lead ads directly to your target audience. This means that brands can focus on exactly the people that they want to target, sending samples direct to the consumer's door.
Social Sampling also offers the chance to collect consumer data (at the point of claiming a sample). This is great for remarketing purposes, but also offers the chance to get an in-depth measurement to provide insight for all future marketing.
Guerrilla Sampling is a great way to activate Brand to Hand sampling on a tight budget.
Although it doesn't have the security of booked site spaces, we plan out all contingencies & back ups up front to minimise any risk.
Guerrilla sampling also gives the opportunity for us to react to opportunities on the day. Meaning we can make a splash, jump on a trend or get free exposure just by keeping our eyes open and being reactive.
Combining Experiential techniques as part of a sampling activation can increase engagement and generate credible, real life content for Social Media.
By creating a consumer journey as part of, or as a bolt on to traditional Brand to Hand Sampling your brand messages can be portrayed and absorbed - rather than regurgitated.
From Festivals to Comic-Con, Trade Shows to Wedding Fairs... targeting consumers with relevant products at events that they are engaged and enthused about gives the opportunity to drive band sentiment and awareness.
Event sampling can be done very simply but can also really benefit from a more experiential approach. Creating activity and interactions as part of the sampling campaign to harnesses the spirit of the event and engage your audience in a relevant and memorable way.
Our database of global events allows us to pinpoint exactly the right mix of audience, activity, engagement, and sampling opportunity for every campaign.
Door Drops + Direct Mail.
Door Drop + Direct Mail Sampling get products directly into people's homes.
Door drops in particular offer an exceptional cost per sample, and can work particularly well when combined with Brand to Hand sampling as part of an integrated approach. Targeting is managed by census data allowing us to find high indexing audiences in specific post codes throughout the country.
Direct Mail gives the chance to target extremely effectively, targeting based on demographic, age, gender + background information such as children per household etc..
In store & on trade sampling is a powerful way to convert consumers into customers by talking to them whilst they are at the point of purchase (whether in a supermarket or a bar).
Brand Ambassadors supplied by Supermarkets are not always right for your brand, and you will have likely witnessed occasions where supermarket samples have not been delivered to a high quality, so staff selection is crucial but there is huge opportunity to drive immediate sales from a well thought through an in-store campaign.
One of the key benefits of in-store sampling is how trackable it is, using stores' sales data to understand the immediate and long-term benefits.
The office environment is one arena where there is minimal traditional marketing opportunity.
We create bespoke office sampling programmes, by working with businesses nationwide that have employees that match your target audience.
We can create cost-effective and engaging campaigns that can deliver powerful ROI & testimonials.
A derivative from product subscription models, Subscription Sampling relies on pre-built networks of individuals who either purchase or exchange their feedback & reviews for a regular box of treats tailored towards their interests.
There are dozens of subscription options in the UK market alone, with a plethora of specialisms and niches (health, beauty, booze, etc.) and in-depth data on their audiences.
We work with brands to decipher the perfect subscription partners to work with as part of an integrated sampling campaign.
By working with online retailers including fashion, leisure & supermarket shops, we can target audiences based on their buying behaviour as well as their demographics to get samples into their hands alongside their orders.
The recent dominance of online shopping has meant that all variety of purchases are being delivered directly to people's homes, allowing relevant samples to accompany them.
Engaging up to 40,000 high-value home movers per month, on the day that they move in, with relevant and engaging products that will always be associated with a monumental life moment.
The box is shared with complimentary products has a 100% open rate, and offers a time to engage with high-net consumers (67% over £50K household income) at time when they are more likely to change their buying behaviour.
Using the connectivity of smart speakers like Alexa + Echo we target your audience and drive trial of your product on a National level.
Smart Speaker Sampling can be integrated as part of any media campaign to drive a unique level of engagement to your audience, resulting in a product sample delivered directly to their door.
Maximising the reach of a sampling campaign through bespoke Sampling Roadshows that are designed to maximise engagement levels of consumers.
We use audience targeting tools + proprietary insight to identify where + when brands' target audiences are most likely to receive a sample in a positive frame of mind, and how to engage them to maximise the effect on Brand Perception, Recommendation + Sales.
Nanny Sampling is a new + exclusive Sampling Channel to Flavor.
We work with the UK’s largest private child care employment agency to engage over 50,000 Nannies throughout the UK.
Our database allows us to target based on children’s ages as well as family’s ages, interests, household income, demographics, employment level + region.
Each Nanny is highly influential in their family’s snacking, hygiene and household purchase decisions. All Nannies are incentivised to follow up with social posts, online recommendations + confirmation of sales.
We work with large delivery services + independent and chain restaurants who deliver through Just Eat, Uber Eats + Deliveroo we include samples within takeaway deliveries.
Targeting is managed at a local level based on geographic demographics as well as restaurant audience data + cuisine type.
Due to the nature of takeaways Ambient, Chilled + Alcoholic products can all be distributed through this channel.
A Flavor owned subscription service that gives consumers (who are eager to be informed + influential) the chance to taste exclusive, yet to be released, new to the shelves or rarely seen products.
A curation of 5-7 products are sent out monthly to the Taste Box Community who either feedback, provide reviews on specific online listings, and/or post images of the products on their social channels.
All data is compiled and segmented by audience demographics + interests to provide insight + data on brand perception, purchase intent, social reach, review ratings, product feedback, recommendation rate + Net Promoter Scores.
Ride Share Sampling.
We work with the likes of Uber as well as directly independent drivers to include samples that are offered to customers during their ride.
Targeting is managed at a local level based on geographic demographics as well as restaurant audience data + driver selection.
Each drivers engage with up to 1,000 unique customers each week, offering cost effective sampling at a huge scale