Sampling Methods

Every way we deliver sampling in real life.

There are a variety of sampling techniques and tools available. Each has its own strengths, benefits and role within a wider campaign.
At Flavor, these methods are never used in isolation. We combine them into a single integrated approach to maximise targeting, relevance, measurement and ROI.

Live Sampling

Real-world, in-person engagement

Live sampling brings brands directly into real-world environments, creating high-impact, in-person engagement at the moments that matter most.Live sampling brings brands directly into real-world environments, creating high-impact, in-person engagement at the moments that matter most.

From large-scale experiential activations to targeted location-based sampling, we deliver campaigns designed to maximise engagement, relevance and measurable impact.

Brand to Hand Sampling
Experiential Sampling
Guerrilla Sampling
Sampling Roadshows

Retail Sampling
Ride Share Sampling
Partnership Sampling
Gym Sampling

Salon Sampling
Office Sampling
Student Sampling
School Sampling

IN-HOME SAMPLING

Everyday Moments, Real-Life Environments

In-home sampling places products directly into consumers’ daily routines, where trial feels natural, relevant and uninterrupted.

By reaching people in their own space, we create more meaningful engagement and stronger brand association at moments where purchase behaviour is shaped.

From targeted delivery networks to large-scale distribution partnerships, in-home sampling is designed to maximise reach, relevance and measurable impact.

Takeaway Sampling
Subscription Sampling
New Home Sampling
Direct Mail + Door Drop Sampling
New Parent Sampling

DIGITAL SAMPLING

Targeted Reach, Measurable Impact

Digital sampling combines precise audience targeting with physical product delivery, allowing brands to reach exactly the right consumers at scale.

By using data, behavioural insight and digital channels, we place products directly into the hands of people who are most likely to engage, purchase and advocate.

From social-led campaigns to review generation and connected device activation, digital sampling is designed to maximise efficiency, minimise wastage and deliver fully measurable results.

Digital Sampling
Review Sampling
Consumer Research
Influencer Sampling

LIVE SAMPLING FAQ

Brand to Hand Sampling is a face-to-face approach where consumers experience products directly in real-world environments such as shopping centres, transport hubs and events.
This method delivers high engagement and is particularly effective for communicating more complex brand messages and driving immediate trial.

Experiential Sampling combines product trial with immersive brand experiences, creating memorable interactions that go beyond simple distribution.

By building a consumer journey around the product, brands can increase engagement, generate social content and create stronger emotional connections.

Guerrilla Sampling is a flexible, reactive approach to Brand to Hand sampling that operates without fixed locations.
It allows brands to respond to real-time opportunities, trends and high-footfall moments, delivering impact efficiently while maintaining a lower cost structure.

Sampling Roadshows are planned multi-location campaigns designed to maximise reach and engagement across different areas.
Using audience insight and location planning, roadshows ensure brands connect with the right consumers at the right time across multiple touchpoints.

Retail Sampling engages consumers at or near the point of purchase, increasing the likelihood of immediate conversion.
From in-store activations to car park and surrounding area sampling, this method is highly measurable using sales data and provides clear ROI visibility.Sampling here.

Ride Share Sampling places products directly into the hands of passengers during their journeys through services such as Uber and private driver networks.
This channel offers consistent exposure to a wide range of consumers in a relaxed and captive environment.

Partnership Sampling uses established organisations, venues and networks to distribute products to highly targeted audiences.
By leveraging trusted partners, brands gain credibility, deeper engagement and access to specific consumer groups at scale.

Gym Sampling targets health-conscious audiences within fitness environments, including gyms and health clubs.
With strong audience data and high dwell time, this channel enables precise targeting and meaningful engagement with active consumers.

Salon Sampling engages consumers in premium, high-dwell environments such as hair and beauty salons.

With extended time spent in one place, this channel allows for relaxed product discovery and strong brand association.

Office Sampling places products directly into workplace environments, reaching professionals during their daily routines.
This channel offers minimal competition from traditional advertising and delivers strong engagement and testimonial opportunities.

Student Sampling targets a highly influential and socially connected audience at a key life stage.
Through campuses, accommodation and curated distribution, brands can drive trial, advocacy and immediate purchase behaviour.

School Sampling distributes products through trusted education networks, reaching families, children and parents.
This channel benefits from established relationships and creates strong trust and credibility within communities.

IN-HOME SAMPLING FAQ

Takeaway Sampling places products directly into food delivery orders through platforms such as Uber Eats, Deliveroo and Just Eat.

This allows brands to reach consumers at home during key consumption moments, with strong relevance and engagement.

Subscription Sampling distributes products through curated subscription boxes tailored to specific interests and demographics.

With detailed audience data and engaged recipients, this channel is highly effective for targeted trial and review generation.

New Home Sampling reaches consumers at the moment they move into a new property, delivering products as part of a welcome experience.

This creates strong brand association at a key life moment when purchasing habits are most likely to change.

Direct Mail and Door Drop Sampling deliver products directly to households using targeted geographic and demographic data.
This channel offers scalable reach, cost efficiency and strong integration with wider sampling campaigns.

New Parent Sampling reaches parents at the point of childbirth through trusted healthcare environments.
This provides access to verified data and allows brands to engage with families at a highly influential stage.

DIGITAL SAMPLING FAQ

Digital Sampling uses data, behavioural insight and digital channels to target consumers who opt in to receive a product sample.

This approach minimises wastage, improves targeting accuracy and delivers measurable engagement and purchase intent. Digital Sampling uses data, behavioural insight and digital channels to target consumers who opt in to receive a product sample.

This approach minimises wastage, improves targeting accuracy and delivers measurable engagement and purchase intent.

Review Sampling is a digital-led approach designed to generate verified product reviews at scale.

By combining targeted distribution with follow-up engagement, brands can drive high volumes of reviews across owned and third-party platforms.

Influencer Sampling distributes products through creators and social influencers to drive awareness, content and advocacy.
By leveraging trusted voices and engaged audiences, this approach combines product trial with authentic storytelling and social amplification..

Consumer Research Sampling is designed to gather detailed insight alongside product trial in real-world environments.
By placing products directly into the hands of targeted consumers and capturing structured feedback, brands gain a deeper understanding of perception, usage, pricing and purchase intent.
Unlike traditional research methods, this approach reflects genuine behaviour in everyday settings, providing more accurate and actionable data to inform product development and marketing strategy..

COMMERCE & DISTRIBUTION FAQ

eCommerce Sampling places products into online retail orders, targeting consumers based on their purchase behaviour and demographics.

This ensures samples are relevant to the recipient and delivered at a moment of high purchase intent.

Insert Placement involves including promotional materials or samples within existing deliveries such as ecommerce orders, subscriptions or publications.

This provides a cost-effective way to reach targeted audiences without the need for full product distribution.

Magazine Sampling distributes products through print publications, reaching highly targeted readerships.

With detailed audience profiles, this channel enables brands to align with specific interests and demographics.

Goody Bag Sampling places products into curated bags distributed at events, exhibitions and activations.
This allows brands to reach engaged audiences at scale within relevant environments.r sampling campaigns.

Sampling, Designed Around Moments.

One strategic framework. Multiple delivery methods. Every moment we activate is designed first, then delivered using the most effective sampling techniques for that environment, audience, and objective.
This allows brands to maintain consistency while flexing delivery methods to suit different contexts and scales.

Moments might be activated through:

Face-to-face brand interaction
In-home product discovery
Digital-led claim and fulfilment
Experiential or cultural touchpoints
Influencer engagement