BEAR Nibbles

BEAR nibbles create freshly baked, tasty and natural snacks for children made with real, fresh fruit!

Bear Nibbles wanted to remove the negative perceptions of natural and healthy snacks equal a bad tasting product, so a tongue-in-cheek digital campaign was created.


Targeting a younger audience in line with Bear Nibbles demographic, a social campaign alongside paid promotion had successfully removed a negative taste perception with 41,719 of the target demographic claiming a free sample of Bear’s Fruit Yo Yo’s.

Over 4,000 product reviews were collected on their website which mentioned positive perceptions on taste as well as health.


Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…

Email: [email protected]

Tel: 07977 148 784