SOCIAL SAMPLING CAMPAIGN
Karma Bites are a popped Lotus Seed snack, flavoured to be a luxurious treat, and a delicious + healthy alternative to popcorn.
Karma Bites recently attained a listing in Holland & Barrett stores. Flavor. was tasked to drive awareness + brand perception amongst the Holland & Barrett audience, as well as create footfall + sales in key stores to prove traction and ensure the listing in H&B was maintained.
Karma Bites needed to target 18-35 consumers who had an interest in Health & Wellness, Veganism and were likely to shop in key H&B stores.
Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of KB’s audience throughout the UK. This was cross-correlated with store data to identify Central London, and three key H&B stores as the optimal focus for the activity.
Social ad tools were used to target the audience precisely based on demographics, likes + interests, and proximity to the three key stores.
The targeting identified a potential 1,400,000 relevant and engaged audience.
Flavor. designed, created and ran targeted social adverts and served them to KB’s audience – giving them a chance to claim a free pack of Karma Bites.
Data was captured and samples were sent directly to the consumers’ homes for them to enjoy, along with a discount coupon for a future purchase.
Follow up emails were sent to all claimants to encourage social engagement + drive sales through H&B and online stores.
The Social ad reached a hyper-targeted audience of over 10,000, with 1,000 Samples distributed to consumers’ homes.
MEASUREMENT + RESULTS
Flavor’s integrated measurement ran throughout the campaign to provide insight on Awareness, Perception, Recommendation, Net Promoter \Score + Sales Uplift.
- Over 2,500 Sales created directly
- 2.8:1 Return on Investment
- 60.6% Likelihood to Purchase in the future
- 85% Described KB’s as Tasty
- 75% Described KB as Healthy
- 5,715 Recommendations made
- 428% Increase in Net Promoter Score
Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI
We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)
To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…
Tel: 07977 148 784