SUBSCRIPTION SAMPLING CAMPAIGN
Ocean Spray is a widely known agricultural cooperative, farming independent cranberry farms and turning them into delicious cranberry products known today such as Ocean Spray’s cranberry juices and their other cranberry range of products.
Ocean Spray reached out to Flavor to find the most suitable channels to promote the new Ocean Spray PINK across the UK, drive consumer trial and encourage sales.
Ocean Spray’s target audience consisted of a female audience with an ABC1 background, approximately 40 years old on average with children. Their audience can be found in London and the South East of England.
Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of their audience throughout the UK as well as delving into our database of over one thousand subscription partners to identify the most suitable partners and channels to engage with Ocean Spray’s Target Audience.
Flavor identified the most suitable subscription partner whose audience reached a total of more than 1,000,000 consumers per month that focused largely on Ocean Spray’s audience.
An Ocean Spray PINK sample was included along with a leaflet that had given additional product information.
Flavor delivered more than 64,800 samples through the subscription sampling channel whilst further engaging with social media pages, driving content around the product to drive awareness and conversation.
The campaign was tracked throughout using integrated measurement to understand campaign success and insightful consumer behaviours towards the product.
MEASUREMENT + RESULTS
Flavor’s integrated measurement ran throughout the campaign to provide insight on Awareness, Perception, Recommendation, Net Promoter \Score + Sales Uplift.
- 64,800 samples distributed
- 28 Net Promoter Score
- 67% Recommendation Rate
- Up to £266K + total in Potential Sales Revenue
Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI
We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)
To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…
Email: [email protected]
Tel: 07977 148 784