Peroni Nastro Azzurro Stile Capri

BRAND-TO-HAND SAMPLING + DELIVEROO SAMPLING

Peroni Nastro Azzurro Stile Capri is a delightful Mediterranean-inspired lager, perfectly balancing a hint of bitterness with refreshing citrus notes. It’s the latest addition to the Peroni Nastro Azzurro family.

Peroni approached Flavor with the objectives of creating awareness by handing out sip samples to customers visiting Co-Op stores in the London area, as well as samples via Deliveroo takeaway orders.

TARGETING

A combination of profiling tools, TGI, Acorn and proprietary data had been used to identify hot-spots of the Peroni Capri audience around London, to target them on a large scale, whilst also ensuring there is minimal audience wastage.

Flavor had also mapped out high footfall areas near Co-Op stores where the product can be directly purchased, to encourage post-trial and instant sales.

RELEVANCE

Flavor set up a Guerilla sampling campaign outside Co-op stores, which helped to grow penetration of new users and increase brand awareness whilst driving immediate sales.

Guerilla Sampling is a great way to sample directly into consumers hands without the cost of site space. Alongside each of the samples, we gave consumers a flyer with a QR code to complete a feedback survey, this linked directly into our measurement dashboard, allowing us to track results live and compare the data to previous and future campaigns alongside Asahi.

Using Integrated Sampling, Flavor utilised Deliveroo Sampling, which created trial sampling opportunities and promoted brand awareness by getting Peroni Nastro Azzurro Stile Capri into customers hands, via Deliveroo Hop.

Consumers could opt-in to receive up to 2x free samples alongside their grocery shopping. Alongside each of the samples, we gave consumers access to complete a feedback survey, which linked directly into our measurement dashboard. This live tracking meant Flavor and Asahi could regularly review channel performance, and adapt the campaign in reaction.

MEASUREMENT + RESULTS

Brand-to-Hand

Deliveroo

Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…

Email: [email protected]

Tel: 07977 148 784