Through intelligent use of social media’s ad-targeting tools, Flavor are able to serve lead ads directly to your target consumer audience. They are given the opportunity to claim a free sample which will be sent directly to their door in branded packaging or via a digital coupon which can be redeemed in store.
Social Sampling also offers the chance to collect consumer data (at the point of claiming a sample). This is great for remarketing purposes, whether via sending money-off coupons or further marketing communication.
Pros: Minimises audience wastage due to its hyper-targeted capabilities, able to reach consumers on a very large scale, allows in-depth data capture
Cons: More costly compared to other sampling channels
SUQQU wanted to develop a sampling campaign that would increase brand awareness and drive direct sales through e-commerce stores.