St.Pierre Groupe
BRAND TO HAND SAMPLING
St Pierre Groupe are an international market leader in the bakery sector, delivering world-class bakery products under three brands – St. Pierre, Baker Street and Paul Hollywood.
St. Pierre Group approached Flavor with the objectives to increase brand awareness and drive ROS in Tesco stores across London and Manchester.
TARGETING
The St. Pierre audience consists of a mixed male and female audience between 29-53 who had families. For this sampling campaign, they were looking to target foodies, aged between 18-28, who were pre-family & millennials.
Flavor. used a combination of TGI, Acorn and proprietary data to identify hot-spots of the St. Pierre audience throughout Manchester and London, and identified high footfall areas in close proximity to Tesco stores.
RELEVANCE
Flavor launched a brand-to-hand sampling campaign across 1 day at Boxpark Shoreditch, London, and 1 day near Market Street, Manchester. Both leaflets and recipe cards were distributed to the public to give further product information.
The London sampling activity was accompanied with a ‘Spin to Win’ mechanic where consumers were given the opportunity to win branded St. Pierre prizes.
The staffing team on-site delivered product information and advised where the sample could be purchased at, to encourage sales and engagement.
CONSUMER COMMENTS
- ‘Wow I didn’t realise there were so many ways to use a brioche bun in your meal’
- ‘What is the best way to cook these?’
- ‘My kids love brioche buns, they’ll be very happy when they know I have some free samples’
- ‘My wife will love me for this, she buys these all the time’
- ‘So happy I was able to get these for free!’
Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI
We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)
To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…
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Tel: 07977 148 784