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How Flavor does it
Brand to Hand sampling can be delivered via either one or a combination of Guerrilla and Fixed Location Sampling.
Each route chosen will impact the overall sample volume teams can achieve, the level of consumer targeting, and the cost efficiency.
Guerrilla Sampling doesn’t have the security of booked site spaces, but allows teams to be very tactical about where and when they activate.
Fixed location sampling is the opposite to Guerrilla. Teams set-up pre-booked site spaces, and maximise their presence through larger teams, more samples, and a higher level of engagement with consumers.