TiNDLE

INFLUENCER SAMPLING

TiNDLE offers plant-based alternatives without sacrificing flavour or texture. Crafted with natural ingredients, TiNDLE delivers a mouth-watering experience whilst providing a sustainable option for environmentally conscious consumers.

TiNDLE were looking to increase awareness of their products in the UK and Germany by providing influencers with bespoke sampling boxes containing products and recipes which can be demonstrated and shared with influencer audiences.

TARGETING

Flavor targeted micro and macro influencers throughout the UK and Germany, as opposed to mass sampling, to trial the TiNDLE products and promote them across their audiences.

RELEVANCE

Flavor worked with TiNDLE to create bespoke sampling boxes and establish specifically targeted influencers in both the UK + Germany, with the intention of the influencers using the provided TiNDLE SKUs to promote the products to their audiences.

Each influencer box contained 5 SKUs of TiNDLE products, an information flyer and additional accessories including 5 x recipe cards, branded cutlery holder and branded apron.

In total, Flavor helped to distribute 1,400 bespoke influencer sampling boxes to selected influencers throughout the UK + Germany.

MEASUREMENT + RESULTS

Flavor ran in depth measurement throughout the campaign to provide insight on awareness, perception, recommendation, net promoter score + sales uplift:

Flavor. Sampling is an Integrated Sampling Agency. We curate the perfect mix of sampling techniques to deliver optimal results for every campaign. Integrating all elements under one house to drive efficiencies in Targeting, Relevance, Measurement and ROI

We plan, execute & measure sampling campaigns built from a blend of tools, methods and techniques – including the ones mentioned in this blog:)

To find out more about Integrated Sampling or to find out more about this blog, give us a call or drop us an email at the below…

Email: [email protected]

Tel: 07977 148 784