Alpro
As plant-based pioneers, Alpro are a well-known European brand who believe in 100% plant-based alternatives in the form of delicious food and drinks that are good for you and good for the planet. Their products are packed with essential vitamins, fibres, organic and non-organic goodness! Their most sought-out product being the Alpro drinks range including flavour’s such as almond, oat, soya and coconut as a tasty alternative to milk which can be found at a number of stockists across the UK. Alpro approached Flavor with the objectives of raising product awareness of their Greek Style yoghurt and to reach consumers in London areas.
Target
Reaching the right audience.
Flavor utilised sampling channels that would effectively target and introduce new consumers to Alpro’s Greek Yoghurt whilst ensuring there is minimal audience wastage. effectively target and introduce new consumers We identified the most relevant sampling channels that would directly hit their objectives which were through Takeaway Sampling. This channel had a positive impact in driving engagement and raising brand awareness of the product. most relevant
engage
Delivering impact in the right moments.
Flavor worked with a variety of delivery services and independent restaurants who deliver through popular channels such as Just Eat, Uber Eats and Deliveroo, selected based on cuisine type, location and audience demographic. Across a period of one month, a total of 25,268 chilled samples of Alpro’s Greek Style yoghurt was delivered alongside takeaway orders via these platforms across London. 25,268 chilled samples of Alpro’s Greek Style yoghurt Takeaway channels are used effectively by inserting samples inside breakfast, lunch and dinner orders where consumers are likely to enjoy a free complimentary sample along with their meals. The audience is targeted and managed at a local level and data is measured through consumer behaviour, restaurant cuisine types and average order values.
The Stats.
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25,000samples distributed
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57%Claimed Purchase
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77%Positive Rating Metric
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64%Likelihood to Purchase
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71%Recommendation Rate
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48Net Promoter Score
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.