Amazin Grazin
AMAZIN GRAZIN is a cheese snack bar created by Norseland , owner of well known cheese brands including Applewood, Jarlsberg + Mexicana. AMAZIN GRAZIN Norseland Flavor. was tasked with the challenge of driving awareness for this NPD product, increasing the Rate of Sale in key Sainsbury’s stores, and developing the Brand Perception of Amazin Grazin through targeted + engaging trial. driving awareness NPD Rate of Sale Brand Perception
Target
Reaching the right audience.
Amazin Grazin wanted to target Young Adults (a 25-30 the bulls eye), who were food lovers and had a high level interest in snacking . food lovers a high level interest in snacking Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of their audience throughout the UK. TGI Acorn proprietary data We combined this data with sales data to identify key Sainsbury’s stores , allowing us to create the most impactful and efficient journey plan possible – ensuring that there would be minimal audience wastage and maximum opportunity to drive sales . key Sainsbury’s stores drive sales The targeting identified a potential audience of 158,930 across 4 cities . 158,930 4 cities
engage
Delivering impact in the right moments.
Flavor. identified Guerrilla Sampling as the optimal Sampling Technique to maximise reach + scale , engage consumers close to key stores , and generate as much awareness + impact as possible. Guerrilla Sampling maximise reach + scale close to key stores awareness + impact A team Amazin Grazin Brand Ambassadors , set up in multiple sites each day, distributing up to 5,000 samples per day . Amazin Grazin Brand Ambassadors 5,000 samples per day The colourful + highly branded sampling kit was designed to be portable + easy to set up to allow the team to move sites quickly to maximise the footfall + quality of the audience in each city. + highly branded sampling kit + footfall + quality Over 19,000 samples were distributed in total over 6 activity days. 19,000 samples
The Stats.
- 9,000Sales created directly
- 2.2:1ROI over a 4 week period
- 46.8%Likelihood to Purchase in the future
- 63,168Recommendations made
- 8/10Average Product Rating
- 34Net Promoter Score
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.