Aquarian Uk
Aquarian is the leading fish food brand in the UK providing the right nutrition and water treatments for your fish. After being acquired by Mars Incorporated, Aquarian began worldwide distribution selling a range of complete fish goods across the globe in the last 20 years. Aquarian reached out to Flavor wanting to maximise sales rates, increase brand pe r ception and to find suitable methods in measuring consumer feedback. maximise sales rates, increase brand pe ception measuring consumer feedback.
Target
Reaching the right audience.
Aquarian’s targetting were towards male and female consumers within the range 18-55 . They were hobbyists of tropical and freshwater fish , and were interested in fish keeping and pets. male and female consumers within the range 18-55 tropical and freshwater fish Flavor. used a combination of TGI , Acorn and proprietary data to identify hot-spots of Aquarian’s audience throughout the UK, and was cross-correlated with stores that sold Aquarian products. TGI Acorn proprietary data Social ad tools were used to target the audience precisely based on demographics, likes, interests and audience behaviours. The targeting identified a potential 22,000,000 relevant and engaged audience. 22,000,000
engage
Delivering impact in the right moments.
Flavor. designed, created and ran targeted social adverts and served them to Aquarian’s audience – giving them a chance to claim a free sample pot of tropical/temperate water or, goldfish/cold water fish food. social adverts free sample pot of tropical/temperate water or, goldfish/cold water fish food. The Social ad reached a hyper-targeted audience, having 15,000 Samples distributed directly to consumers’ homes. 15,000 Samples Follow-up emails and measurement surveys were sent to consumers post-trial in order to maximise sales uplift and encourage product feedback.
The Stats.
- 12,000Claimed Purchases
- 13,000Claimed Recommendations
- 63%Likelihood to Purchase
- 8.8Average Product Rating
- 9.7:1ROI
- 15Net Promoter Score
Integrated Sampling
Part of a connected sampling strategy.
This campaign formed part of a wider integrated sampling approach, combining multiple channels to maximise reach, relevance, and measurable impact.
By aligning targeting, engagement, and measurement, we ensured every touchpoint contributed to stronger overall performance.